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BLACKPINK’s Jennie stars in the final installment of Calvin Klein’s Spring 2024 campaign out Tuesday (Feb. 23). The sultry campaign “magnifies Jennie’s playful confidence and infuses Calvin Klein’s emblematic underwear and jeans with her distinctive pop energy, elevating each style to icon status,” according to a press release.
Shot by fashion photographer Mert Alas, the K-Pop star strikes a pose in the latest styles of Calvin Klein underwear and jeans including Calvin Klein’s Intense Power underwear, Minimalist lingerie line and 90’s Straight jeans.
Jennie models several pieces from Calvin Klein’s Spring 2024 collection such as the Classic Trucker Jacket ($99), Modern Cotton Lightly Lined Bandeau Bra ($65) and matching boxer briefs ($30) pictured above, and Micro Mini Denim Skirt ($52) and Refined Denim Zip Jacket ($129) pictured below.
Jennie also wears Ultra-High Rise Wide Leg Fit Jeans ($99), Minimalist Micro Lace Lightly Lined Triangle Bra and matching Minimalist Micro Lace Bikini in the campaign. Items from the collection are available in sizes XS-XL and priced from $30 and up.
Calvin Klein shared several snapshots of Jennie’s new campaign on Tuesday, including a photo of her in a tank top, denim mini skirt and cowboy boots. “Casual is a big mood for this season @jennierubyjane takes over in Calvin Klein,” reads the caption.
Jennie reposted the photo to her Instagram Stories.
The video portion of the campaign showcases Jeanie relaxing in Calvin Klein oversized jeans and a bandeau bra top while listening to music on a record player.
Jeannie, who signed on as a Calvin Klein brand ambassador last year, has landed deals with other major brands including Chanel and Dyson.
Shop the looks from Jennie’s looks Calvin Klein’s Spring 2024 campaign below.
The Intense Power Underwear is an update to the brand’s classic silhouette with a Bandeau Bra matching briefs, which feature a larger version of the signature Calvin Klein logo on the waistband.
The Redefined Denim Zip Jacket serves up a sleek design with a cropped fit. The denim jacket is available only in black, and it’s made with 20 percent reprocessed cotton.
Short and sweet! The High Rise Denim Mini Skirt is available in sizes 25-32.
The Classic Trucker Jacket features double pockets, a button closure and comfortable fit courtesy of the stretch, cotton denim.
A perfect blend of style and nostalgia. The ’90s Straight Jeans are loose fitting jeans that are designed to hang on the waist (available in sizes 24-32). Jennie wore the jeans with the Slim Knit Open Back Tank Top.
