Universal Music Group Nashville, known for its roster of country music artists including Keith Urban, Carrie Underwood, Eric Church and Chris Stapleton, has launched a new production arm of the Nashville-based entertainment company, focused on film and television projects.
UMG Nashville’s Sing Me Back Home Productions will delve into the deep catalog of artists throughout UMG Nashville’s history, in addition to celebrating newly-discovered talent. The new production arm is led by UMG Nashville chair/CEO Cindy Mabe, as well as senior vp, digital business and creative development Dawn Gates. The new division will focus on developing content for documentaries, original scripted and unscripted television, feature films and short-form content. In addition, it will be heavily involved in securing production partners, music supervision and distribution.
“Country music has always been the home of the richest storytellers in music. Storytellers like Merle Haggard, whose song ‘Sing Me Back Home’ helped frame the intent and name behind our production company,” Mabe said in a statement. “Songs and stories can transport people and literally sing them back home no matter where they are in the world. Creating a new canvas for our storytellers to paint was a natural next step for our artists to talk to their fans in a new way. With several productions underway, this new endeavor fits prominently into what we are sustaining and building as a music company: roots, legacy, music discovery, and storytelling. We are finding faith, family, and heartland are at the core of our business and we are making sure we are building generational content for different mediums across a variety of platforms and shepherding it into the homes of our audience.”
Sing Me Back Home Productions has teamed with ITV America’s Thinkfactory Media to develop and produce a docuseries that will follow the personal and professional lives of Grammy-nominated husband-and-wife duo, The War and Treaty‘s Michael Trotter Jr. and Tanya Trotter. The docuseries will be helmed by Thinkfactory’s CEO and veteran producer Adam Reed. The docuseries is already in the works with a broadcast partner and is among the first of several projects in development through Sing Me Back Home’s broader collaboration with Thinkfactory Media.
Additionally, the Betsy Schechter-produced documentary Gloria Gaynor: I Will Survive, will soon be released in partnership with Storyville Entertainment. The documentary premiered at the Tribeca Film Festival, and won the best feature documentary award at La Femme Women’s International Film Festival in Los Angeles. Most recently, Gloria Gaynor: I Will Survive won The Palm Springs International Film Festival audience award “best of fest.”
“Country music and its community of artists, past and present, offer such a vast and rich world to explore for content,” Reed said in a statement. “As Thinkfactory doubles down on work rooted in the Heartland, we’re incredibly bullish on the projects we’re developing with Sing Me Back Home, and we admire what Cindy and her group are building at a time when the genre and its hitmakers are flying higher than ever.”
“We are thrilled to have the expertise of Cindy, Dawn, and the Sing Me Back Home team to partner on producing ‘Gloria Gaynor: I Will Survive,’” Schechter said in a statement. “Just like her iconic song ‘I Will Survive,’ Gloria’s life is equally inspirational and this film has the power to impact audiences around the world for years to come.”
The new production division is the latest expansive move for UMG Nashville, following the recent launches of Silver Wings Records, and the comedy division Capitol Comedy Nashville.
