MAX is totally stupid in love, and Le Sserafim’s Huh Yunjin is helping him spread the word.
The pop singer, songwriter and actor (real name: Max Schneider) teams up with the K-pop icon on “Stupid in Love,” the opening track on his new album Love In Stereo.
The fresh cut is bursting with pop vitality, and, since the stroke of midnight, is accompanied with an official music video that follows Max on his travels from Los Angeles, CA to Seoul, South Korea where the pair get down to moving and grooving for the cameras.
“Stupid in Love” came about in a moment of serendipity. Max made his own luck; he was visiting South Korea to work with a producer on music for BTS, when one of the lads suggested the idea of a collaboration with Le Sserafim.
He showed up to a meeting, “and they gave me this gift, which is a really beautiful thing in Korea — a lot of times you give your gift as an album and write a letter,” he tells People. “Yunjin wrote me a letter, and it was like, ‘I hope we get to meet and work together,’” he recounts. “It was really endearing, so I extended my trip to see her live.” The connections run deeper than a love of pop music; both artists were raised in New York.
Le Sserafim is hot right now. The South Korean pop group became a Billboard Hot 100-charting act for the first time this year, thanks to the single, “Easy,” debuting at No. 99.
The group’s five-track EP of the same name bowed at No. 8 on the Billboard 200. Also, Easy started at No. 2 on both the World Albums and Top Album Sales charts, while the title track roared to No. 6 on the Billboard Global Excl. U.S. chart, marking the group’s second, and top charting, top 10 effort.
Max enjoyed a breakthrough with his tender pop hit “Lights Down Low” featuring gnash, which peaked at No. 20 on the Billboard Hot 100 chart back in 2016. The New Yorker has also collaborated with the likes of BTS and bandmate Suga, Hayley Kiyoko, Noah Cyrus and Chromeo, many of whom assisted on his 2020 project, Colour Vision.
Stream “Stupid in Love” below.
