Djo takes “End of Beginning” back to No. 1 on the TikTok Billboard Top 50 chart, jumping 3-1 on the March 23-dated tally.
The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity March 11-17. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50. As previously noted, titles that are part of Universal Music Group’s catalog are currently unavailable on TikTok.
“End of Beginning” previously reached No. 1 on the TikTok Billboard Top 50 list dated March 2, becoming the first Billboard ruler for Djo (real name Joe Keery, also well known as an actor in Stranger Things, Fargo and more).
Its return to No. 1 coincides with its rise to the top of Billboard’s Alternative Streaming Songs ranking. The tune racked up 16.7 million official U.S. streams March 8-14, a jump of 21%, according to Luminate. It also achieves a new peak of No. 21 on the multi-metric, all-genre Billboard Hot 100.
Trends utilizing the “End of Beginning” sound are paced by the “If I won the lottery” theme, which helped the song rise to No. 1 on its initial ascent and continues well into March.
Unlike the March 16-dated TikTok Billboard Top 50, in which the top five remained completely static from the previous frame, the chart’s upper reaches experiences some shakeup below Djo, as Benson Boone’s “Beautiful Things” leaps 11-2.
It’s a new peak for “Beautiful Things,” which debuted at No. 6 on the Feb. 10 survey and has bounced around the top 20 since. While the song’s initial debut was largely thanks to being teased on TikTok for weeks prior to its official release (Jan. 18), its latest jump is via a proliferation of newly released lip-synching clips featuring the track, concurrent with its rise on the Hot 100, returning to its peak of No. 3 on the March 23 tally.
Ye (formerly known as Kanye West) and Ty Dolla $ign’s “Carnival,” No. 1 on the TikTok Billboard Top 50 for the previous two weeks, falls to No. 3, while Beyonce’s “Texas Hold ‘Em” returns to the top five, blasting 39-4, and Bobby Caldwell’s previous No. 1 “What You Won’t Do for Love” dips 2-5. The “Texas Hold ‘Em” dance trend is what continues to fuel No. 4, with many users donning cowboy garb as well to celebrate Beyonce’s country turn. The song had fallen off the chart briefly due to being removed from the platform but has since returned.
Dasha’s “Austin” is the only song of the week to reach the top 10 for the first time, leaping to No. 6 after debuting at No. 15 March 16. Its ascent gives the chart two country songs in the top 10 (alongside “Texas Hold ‘Em”), the first time that’s happened since the TikTok Billboard Top 50’s September 2023 inception.
Like “Texas Hold ‘Em,” “Austin” benefits from a line dance-inspired trend, with Dasha herself leading the pack via a variety of uploads.
“Austin” sports a 65% jump in official U.S. streams to 6.7 million March 8-14, allowing for Dasha’s first appearance on the Hot 100 at No. 74, as previously reported.
The top debut of the week on the TikTok Billboard Top 50 belongs to Don Toliver, whose “Bandit” premieres at No. 14. “Bandit” was initially released Feb. 1 and has sported a swift rise on TikTok following its use in multiple viral clips over the past few weeks.
Finally, as a potential precursor to future rankings, Sexyy Red’s “Get It Sexyy” and Cardi B’s “Enough (Miami)” start at Nos. 44 and 45, respectively, following their official releases March 15, meaning the tracks bow despite having just three days of tracking with the official sound (the TikTok Billboard Top 50 runs on a Monday-Sunday tracking period).
See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.
