Don Omar‘s 2011 smash hit “Taboo” has just earned him a new milestone. According to YouTube, the song’s music video, which includes footage from the blockbuster action film Fast Five, has surpassed one billion views, making it his second video in the Billion Views Club as a lead, featured artist or collaborator. Currently, Don Omar comes in at No. 87 on YouTube’s Global Top Artists.
Shot in Brazil and directed by Marlon P, the music video not only includes scenes from Fast Five, but also includes a storyline in which Don Omar is a waiter at a very fancy event, where he crosses paths with a childhood crush. Drama ensues when both leave the party and eventually reunite to rekindle their relationship.
“Taboo” peaked at No. 1 on Billboard‘s Hot Latin Songs chart in March 2011, where it sat atop the summit for five weeks. The samba-inspired track also ruled the Latin Airplay tally for five weeks.
Currently, the Puerto Rican hitmaker is on his Back to Reggaetón U.S. Tour. The stint, produced by CMN, marks his much-awaited return to the stage, celebrating two decades of influential hits that have cemented his status as a global superstar. The tour, which launched in Reading, Penn., on March 7, includes stops in major cities such as Los Angeles, Chicago, Miami, Las Vegas and Houston.
In February, Don Omar accepted the Ícono Global Award at the 2024 Premio Lo Nuestro. After a riveting medley — which featured special guests Machine Gun Kelly, Anitta and Wisin & Yandel — he gave a heartfelt speech honoring urban artists. “This is for those who made urban music before me, for those who made urban music at the time I made it, for those who make urban music in the future and for all the countries where there is not even a single urban music artist,” he said.
Revisit his “Taboo” music video above.
