Spotify has launched a new AI playlist feature for premium users in the United Kingdom and Australia, the company revealed in a blog post on Sunday (April 7).
The new feature, which is still in beta, allows Spotify users in those markets to turn any concept into a playlist by using prompts like “an indie folk playlist to give my brain a big warm hug” or “a playlist that makes me feel like the main character.” The tool builds off of Spotify’s other recent features that focus on personalization and interactivity, like AI DJ and Daylist. Daylist, in particular, has found popularity among the streaming service’s Gen Z users who often post the wacky titles Daylist generates to their social media accounts.
These more personalized tools are a complement to Spotify’s editorial playlist offerings, which have been a defining part of the platform’s user experience since the 2010s. They also build off the legacy of its personal, shareable end-of-year Spotify Wrapped campaign.
AI Playlist can iterate a list of songs based on a user’s references to places, animals, activities, movie characters, colors and emojis, but it cannot respond to current events or specific brands. The company also notes that it has measures in place around text prompts to keep offensive language and ideas out of AI playlists.
The AI playlist feature can be found on Spotify’s iOS and Android apps under “Your Library,” where users can tap the “+” button at the top right corner and select “AI Playlist.”
“At Spotify, we aim to deliver the right piece of music for that exact moment in time,” reads the blog post. “With AI Playlist in beta, we’re excited to give Premium subscribers in the U.K. and Australia a new way to discover music. Over the coming months, we look forward to continuing to iterate on this new feature to best serve our listeners.”
