Primary Wave has partnered with Neil Sedaka to acquire a stake in the star’s master and publishing rights. Regarded as one of the world’s first teen pop stars, Sedaka began his career in 1957 and went on to pen hits like “Love Will Keep Us Together,” “Breaking Up Is Hard to Do,” “Laughter in the Rain,” “Calendar Girl,” “Oh! Carol” and “Happy Birthday Sweet Sixteen.”
Sedaka has earned his fair share of accolades over the years, including five Grammy nominations. He has been inducted into the Songwriters’ Hall of Fame, received a star on the Hollywood Walk of Fame, and was one of the first musical guests on Saturday Night Live.
After getting his start as one of the top acts of the late 1950s, he pivoted to focusing his efforts on writing hits for other artists, including Frank Sinatra, Tom Jones, The Monkees and The Fifth Dimension.
During the height of the British Invasion, he continued to hone a strong fanbase in the UK, and in the early 1970s was re-introduced to American audiences by Elton John, who signed Sedaka to his new label Rocket Records. As he gained acclaim through songs like “Bad Blood” and “Laughter in the Rain” under the Rocket deal, one of his early songs, “Breaking Up Is Hard To Do,” was re-released as a ballad to great success, becoming the second song in history to make the top 10 of the Billboard Hot 100 for two versions of the same song. Plus, Captain and Tennille won a Grammy for Record of the Year for “Love Will Keep Us Together,” which was co-penned by Sedaka.
A classically trained Juilliard graduate, Sedaka embraced his roots in the 21st century, composing symphonies and piano concertos like “Joie De Vivre” and “Manhattan Intermezzo,” both of which were recorded with the Philharmonia Orchestra of London.
This deal encompasses Sedaka’s entire catalog, including all compositions written by him and all recordings performed by him. Other legendary artists have also performed and recorded his works, including Elvis Presley, Connie Francis and ABBA. While these recordings are not part of the deal, Primary Wave still benefits on the publishing side, given Sedaka’s writing credits.
Primary Wave, known as an active and creative catalog buyer and publisher, will help boost Sedaka’s works with the help of its in-house marketing, digital strategy, licensing, synch and film/tv production teams.
“I am thrilled to be entering into this partnership with Primary Wave – an organization that I have long-admired for their unwavering commitment and dedication to the artists they represent,” says Sedaka of the deal. “After almost 70 years in the music business, I’ve gotten pretty good at separating the big talkers from the real deals, and Larry and his team at Primary Wave are about as real deal as it gets. I look forward to a long and prosperous relationship that will allow me to work side by side with this amazing organization and finally give my extensive collection of songs the attention and exposure it deserves.”
Madeline Boyd, Primary Wave’s finance & investments manager adds, “We are thrilled to welcome Neil Sedaka into the Primary Wave family. As both a singer and songwriter, Neil has created an iconic catalog that has transcended decades and genres. We look forward to continue creating new opportunities for his timeless songs together.”
