Taylor Swift‘s The Tortured Poets Department is already breaking Spotify records, and it hasn’t even dropped yet. The streaming service announced Thursday (April 18) that the album’s countdown page has broken its record for most pre-saves, one day ahead of the project’s midnight release.
The news follows the countdown page’s launch on March 28, which invited Swifties to watch as each second leading up to Tortured Poets‘ April 19 release slowly ticked down. Since then, Spotify has updated the tab with links to the pop star’s merch as well as cryptic videos corresponding to clues revealed at Swift’s open-air library installation in Los Angeles.
The pop-up opened doors to Swifties earlier this week and features books, figurines, dried flowers, mysterious mailboxes and a display case that regularly updates to unveil a new lyric from the album. Some of its recent reveals include, “One less temptress, one less dagger to sharpen” and “When she was leaving, it felt like breathing.”
Spotify hasn’t shared the number of pre-saves Tortured Poets‘ page has garnered, but there’s no question that it’s high. Swift’s 11th studio record is one of the most anticipated releases of the year, teed off by the success of 2022’s Midnights, which spent six weeks at No. 1 on the Billboard 200 and snagged album of the year at the 2024 Grammys.
The pre-save record comes despite the fact that the singer hasn’t released any songs ahead of Tortured Poets, nor has she confirmed which of its 16 tracks will get the single treatment first. She did, however, confirm earlier this week that a music video is on its way, slated for an 8 p.m. ET release the day the album drops.
See Spotify’s announcement about Tortured Poets‘ new record below.
