Gucci Mane has returned and he’s throwing haymakers in Diddy’s direction with his latest single trolling the embattled Bad Boy mogul’s signature phrase “TakeDat.”
Guwop delivered the buzzworthy track along with the Omar The Director-helmed video on Wednesday, which finds Gucci uttering “No Diddy” 119 times throughout the song to be exact, as counted up by Complex.
“No Diddy” is a phrase that has gone viral on social media since the myriad of sexual assault and misconduct allegations have been levied against Diddy, particularly one by producer Rodney “Lil Rod” Jones Jr., who accused Sean Combs of groping him, grooming and forcing to take part in sexual acts.
“The CEO in the video but no Diddy/ ‘Cause I ain’t dancin’ like a ho, no Diddy/ Can’t go out like Pac, no kizzy,” he raps while seemingly attaching a “No Diddy” to every bar.
Gucci Mane also references Cassie’s lawsuit against Diddy, in which she accused him of blowing up Kid Cudi’s car out of jealousy because of their brief fling.
“But I blow a n—a car up like Kid Cudi’s/ I’m on the yacht, takin’ shots, no Diddy,” Gucci spews.
Back in December, Diddy denied all of the allegations against him. “ENOUGH IS ENOUGH,” he wrote to social media. “For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy. Sickening allegations have been made against me by individuals looking for a quick payday. Let me be absolutely clear: I did not do any of the awful things being alleged. I will fight for my name, my family and for the truth.”
In the lavish clip, Gucci Mane and his wife Keyshia Ka’Oir recreate a champagne toast bubble bath scene from The Notorious B.I.G.’s “Big Poppa” video, which arrived in 1994 courtesy of Hype Williams (The “Big Poppa” visual starred Diddy with his girlfriend Misa Hylton at the time).
Diddy isn’t the only person name-dropped by Gucci as he pokes at Drake, 50 Cent, 2Pac, Yung Miami, Biggie and more throughout “TakeDat.”
“Some n—-s wanna boss me, I’m not 50/ But get a nigga ass touched like Biggie, no Diddy,” Guwop rhymes. The jab didn’t seem to bother 50 as he reposted the clip looking to antagonize his enemy Diddy even further.
“Oh s–t WOP TOOK DA HIT this Diddy POPPED That’s what you get,” 50 wrote.
Watch the “TakeDat” video below.
