With more than 24 million users globally, the digital note-taking app Goodnotes is expanding into an even wider reach with a new collection themed around BTS. Billboard can exclusively reveal the news and give a first look at the collection.
In collaboration with BTS’ management company HYBE and Goodnotes’ digital-stationery partner Webudding, the line will debut four digital planners, three notebooks and one sticker pack boasting BTS’ signature logo and fonts, and heavily incorporating their beloved animated TINYTan characters wearing looks inspired by the K-pop group’s Billboard Hot 100 No. 1 single “Dynamite” to mark the first-ever global branded collection for Goodnotes. A press release notes that additional collections are expected to be released throughout the year, giving fans time to predict what other iconic BTS singles or looks might be featured next.
This new collab developed through Goodnotes’ strategic partnership with Webudding that took hold in February 2023, included a $1.9 million investment last September, and has since integrated more than 18,000 different digital stationery items into the Goodnotes Marketplace in the companies’ ongoing effort to develop a global digital-paper ecosystem. Since launching in 2011, the AI-powered Goodnotes has been a technology trailblazer, becoming South Korea’s largest digital stationery platform offering journaling, planning and scheduling in its app as well as different calendar templates, digital planners, stickers and notebook covers to blend the worlds of traditional and digital paper.
“We’re beyond thrilled to bring BTS-themed stationery to the millions of BTS fans among our Goodnotes community,” says Steven Chan, founder and CEO of Goodnotes, in a statement. “We are deeply grateful to HYBE and Webudding for their partnership in creating this extraordinary and exclusive line of BTS digital stationery for the Goodnotes Marketplace. We can’t wait to bring even more beloved cultural icons to the Goodnotes Marketplace, further empowering our users to express their passion and creativity.”
Donghwan Shin, the CEO and founder of Webudding, hints that more artist collaborations could soon follow this initial partnership with BTS and HYBE, who also house popular artists like SEVENTEEN, ENHYPEN, LE SSERAFIM, NewJeans and ZICO in its multi-label system.
“We’re excited to collaborate with HYBE, especially given their artists’ enormous cultural impact, both in Korea and internationally,” Shin adds. “Celebrating their universal appeal and ability to unite people across the globe, we’re grateful to be able to create this content for Goodnotes’ more than 24 million users worldwide, bringing so many people the ability to customize their notebooks with their favorite artists. Users can expect many more collaborations like this in the future.”
The BTS-themed digital stationery collection will be available in the Goodnotes Marketplace by the end of May 2024. Goodnotes’ Chan adds that the company “can’t wait to bring even more beloved cultural icons to the Goodnotes Marketplace, further empowering our users to express their passion and creativity.”
Peep some of our favorite items below and find more here.
