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When it comes to celeb-loved makeup products, Ilia Beauty has quickly gathered a following in Hollywood with celebrities including Kacey Musgraves and Joni Mitchell previously spotted showing off the brand’s bestselling mascara. They’re the only ones though, Vanessa Hudgens has worn the top-rated tinted SPF skin serum while Megan Fox was seen painted with the brand’s viral Multi-Stick — among others.
Fans of the clean beauty brand are in for a treat as for a limited-time, Ilia is hosting their once-a-year sitewide sale. Everything, including celeb favorites and TikTok viral items, are being discounted for 20% off, which means you can finally replace your mascara and lipstick without having to pay full price. And, to sweeten the deal, a few select beauty products are on sale for 40% off for even deeper savings. No promo code is required — all you need to do is add everything to your cart and the savings will be automatically calculated at checkout.
If you need some inspiration, TikToker Awuio Matiop has garnered around 2.3 million views on a video showing off the results of the Complexion Stick with commenter praising the way “the foundation blended so nice” and how the formula is “so smooth.”
Since this promotion only happens once a year, you don’t want to wait too long before adding your most-wanted pieces to your cart.
To make things easier, ShopBillboard rounded up some celeb-used and viral Ilia products to buy online now below before the sale ends.
Ilia Liquid Powder Eye Tint
For less than $20 you can add a pop of color to your eyelids with this liquid eyeshadow. It comes with an applicator to make swiping the shade onto your eyes practically seamless — and, since it’s buildable, you can layer the color with other shades or wear it alone.
Ilia Limitless Lash Mascara
Musgraves and Mitchell were spotted showing off Ilia’s mascara during the 2024 Grammys, and the eyelash lifter has racked up more than 6,700 reviews on the brand’s website. It’s formulated with organic shea butter to help nourish and condition your lashes — and it aims to easily wash off with no scrubbing necessary.
Skin Rewind Complexion Stick
TikTok’s favorite Ilia beauty product is the Complexion Stick, that acts a foundation and uses a “buttery” smooth application that practically melts into your skin. The buildable formula looks to provide medium coverage by reducing the look of pores and redness, and leaving behind a more matte-smooth finish.
Ilia Lip Sketch Hydrating Crayon
Complete your lip looks using Ilia’s newest lip pencil — and for 20% off. There are 12 shades to choose from, to strengthen your skin barrier while leaving behind a matte-smooth finish.
Ilia Super Serum Skin Tint SPF 40
For a triple-acting beauty product, this skin tint will provide light coverage, hydration and SPF 40. Celebs including Hudgens have used the product and enjoyed its benefits, which include a dewy finish. It’s also non-comedogenic, gluten-free, fragrance-free and silicone-free, making it sensitive skin-friendly.
Ilia Balmy Tint Hydrating Lip Balm
Combining hydration with slight color is the Ilia lip balm, which is currently 40% off in the “Hold Me” shade that’s a peachy-pink appearance. The formula includes sea succulent, rosehip oil and shea butter to naturally moisturize and plump lips.
Ilia Multi-Stick
Bring a hint of color to your cheeks, eyes and mouth without having to use more than one product. Ilia’s Multi-Stick aims to be a multipurpose makeup product that’s compact enough to slip into your purse. You can choose from 12 shades to mix and match with whether you want something nude or bold.
Ilia The Base Face Milk
One of the brand’s newest products is the Base Face Milk moisturizer, which provides a lightweight feel and application while the pear flower extract helps support skin renewal for a brighter complexion. Other notable ingredients include hyaluronic acid to lock in moisture and improve skin’s plumpness.
For more product recommendations, check out ShopBillboard‘s roundups of the best powdered foundation, makeup tools for beginners and celebrity fragrances.
