Jelly Roll is celebrating National Donut Day by revealing where he got his sweet stage name.
In a new PSA for Dunkin’ timed with Friday’s (June 7) holiday, the country star born Jason Bradley DeFord answers the question that “everybody always asks me”: How did he get the name Jelly Roll?
“Believe it or not, truth is, it’s because of these little guys right here,” the singer/songwriter says as he selects a jelly roll out of a box of a dozen Dunkin’ donuts. “Growing up, doughnuts were truly my kryptonite. My mama used to tell me all the time I was so sweet, I could open up my own Dunkin’.”
Jelly also demonstrates his personal favorite doughnut-dunking techniques in the spot (“I love to dunk ’em, but you got to be careful they don’t turn into mush”), including the “Bunnie Dunk” — named after his wife Bunnie XO — which involves bunny-hopping a doughnut all the way to a cup of coffee. Next up is the violent “Nash Smash,” which Jelly calls a “nod to my Nashville” roots (and fans definitely shouldn’t try at home). He even shares a bit of doughnut with his dog Bussie.
The cute PSA wraps up with the singer letting viewers know: “Life’s better with a little Jelly in it, baby.”
To celebrate National Donut Day, Dunkin’ will offer a free doughnut with the purchase of any beverage on Friday (June 7). The fast-food chain is also dropping a new merch collection (available starting at noon ET on Friday) at ShopDunkin.com, including a pink “Jelly” hoodie.
Watch Jelly’s Dunkin’ video below:
