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Ariana Grande’s signature cat-eye is the inspiration R.E.M. Beauty’s new gel pencil eyeliner and liquid eyeliner.
Released on Tuesday (July 30), At the Borderline Gel Eyeliner ($19) is a long-wear eye pencil made to glide on easily and available in 10 shades including jet black, white, chocolate brown, nude, reddish brown and baby blue. The eyeliner marker ($20) comes in chocolate brown, metallic silver, navy blue and pure white.
Grande teased the new release in an Instagram post last week. “These are my absolute favorite eyeliners that I’ve ever used and I am so excited to finally (!!!) be sharing them with all of you,” she wrote. “You know we love a graphic liner moment over here at r.e.m., so our team and I spent a long time perfecting these new gel pencils & new marker shades so that they not only come in divine colors, but also deliver bold pigment to create any eyeliner look you can dream up!”
She continued, “We tested so many formulas to make sure we landed on these two that we’re so incredibly proud of — ultra smooth, maximum pigment, waterproof + long wearing, but still vegan + cruelty-free (as always).”
The Wicked star has been wearing the eyeliner while in Paris for the 2024 Summer Olympics. The 31-year-old recording artist attended the Opening Ceremony last Friday and was spotted cheering on Simone Biles and Team USA during the women’s gymnastics over the weekend.
R.E.M. Beauty’s At the Borderline gel pencil eyeliner and eyeliner marker are available now at the brand’s website. The new release drops at Ulta Beauty’s website on Aug. 1, and in their stores on Aug. 4.
