In early 2018, the future looked bright for corridos singer-songwriter Codiciado. Grupo Codiciado, the band he’d co-founded three years prior, was rapidly rising: After breaking onto Billboard’s Hot Latin Songs chart in 2017 with “Gente de Accionar,” the act reached No. 8 on the Regional Mexican Albums chart with Miro Lo Que Otros No Miran (I See What Others Don’t). And with its success, the group was helping define the urban style of Rancho Humilde, the Los Angeles-based label known for its modern take on música mexicana.
Then, on a cannabis possession charge, Codiciado’s visa was revoked at the U.S.-Mexico border that April. He’d migrated to the States in 2016, working in Southern California’s agricultural fields to support himself as he tried to get his music career off the ground. Now, the physical walls along the border of his native Tijuana — and the legal restrictions preventing his reentry — stood in his way.
It was a devastating turn of events. “I really wanted to stop. I didn’t want to make music,” the 31-year-old artist (born Erick de Jesús Aragón Alcantar) admits today. “I had a hard time when I left. I had no work; I was making my whole career in the United States. I thought that something divine wanted me to leave, like someone didn’t want me here. Then I put on my pants and said: ‘Well, if I’m here [in Mexico], I have to give it my all.’ At the end of the day, I was very hopeful [about] getting my visa back.”
Instead of letting the visa revocation end his career, Codiciado built a new one. Driven by a reborn creative conviction and fans’ support, he split from Grupo Codiciado and went solo. “The people gave me encouragement to say that it wasn’t over, that it was just a stumbling block,” he says. “I had to keep going.”
Growing up in Tijuana’s Villa del Real III neighborhood — an impoverished place, but one rich in Mexican music — Codiciado absorbed the culture of his surroundings. Influenced by icons like Los Tucanes de Tijuana and Explosión Norteña, he began writing songs as a teenager and channeled his environment’s chaos into his music.
Codiciado’s first songs were inspired by the infamous drug kingpins of Sinaloa and written in part out of financial necessity. Drug lords often pay songwriters to have corridos written about them, and though Codiciado notes that he “didn’t know about cartels in those days, just what I heard on the street,” getting the work marked a career turning point for him. As he honed his musicianship, he teamed with longtime friend and drummer Giovanni Rodríguez to form Grupo Codiciado in 2015, recruiting four more members in Tijuana.
The group organized and recorded a concert by the end of the year, drawing millions of views on YouTube; one of those videos amassed 233 million views alone. Its frequent new releases helped it cultivate a loyal fan base, and soon the band was headlining festivals throughout Tijuana. The following year, Rancho Humilde signed the act and it came to the U.S.
“Erick was the first artist who brought this new style to Mexican music eight years ago with Grupo Codiciado,” says Fabio Acosta, who is part of Codiciado’s four-person management team. “They were pioneers in changing the genre’s style, shifting from very decorated suits with fine stones to incorporating streetwear.”
Codiciado’s sense of style, now common among modern corridos acts like Natanael Cano and Fuerza Regida, was ahead of its time. “I had disagreements with older colleagues,” he recalls. “Many took it as an offense, saying, ‘No, man, we’re the same, and you’re wearing do-rags, caps and sneakers, while we’re here with cowboy hats and boots.’ ”
“He was at the forefront of this new wave of corridos,” says Chris Den Uijl, another member of Codiciado’s management team. “He was one of the first to show up in Air Force 1s and have a more progressive style.”
Since late last year, Den Uijl has overseen Codiciado’s touring strategy alongside Aaron Ampudia, with whom he co-founded festivals including Baja Beach Fest and Sueños. In fact, Ampudia, who has roots on both sides of the border, was the first of the current management team to connect with Codiciado, through a mutual friend. Ángel del Villar, founder of corridos label DEL Records, rounds out the team. “[My managers] are helping me to give structure to my work, to my company, to my band, to my music,” Codiciado says. (He releases music independently and has a distribution deal with Warner.)
As Codiciado’s career blossomed and he debuted on the Billboard charts, his life took a sudden turn. In 2018, while crossing into the United States from Mexico, U.S. Immigration and Customs Enforcement accused him of residing stateside on a nonresidential visa and sought to revoke it. “I kept saying I had a work visa and traveled back and forth frequently,” he says. “Then, upon checking my bag, they found less than a gram of marijuana that I don’t know how the hell got there. I was detained for 12 hours without [access to] a lawyer. They had me sign for voluntary deportation, renouncing my visa and rights. A lawyer would have told me not to sign and to go to court.”
Back in Mexico, Codiciado felt “frustrated and alone” as he watched música mexicana move on without him. Rancho Humilde founder and CEO Jimmy Humilde “started signing new acts like Fuerza Regida,” Codiciado says from his home in Riverside, Calif. “One year went by, two years went by, three years went by, and nothing happened [with getting my visa back].”
Finally Codiciado decided, he says, “to get my act together” — including formally separating from Grupo Codiciado, which disbanded in 2021 and released its last single as a band, “Maquinando,” in February 2022. He doubled down on his solo songwriting and in 2023 put out his first solo album, Golpes de la Vida (Blows of Life), distributed by Virgin Music U.S. Latin; he wrote and produced 17 of the set’s 20 songs himself.
The album kept the essence of his sound intact, while recent singles like 2024’s “Gabachas” have embraced the rising trend of electrocorridos — electronic music with corridos instrumentation woven and sampled throughout. As he’s chronicled the monumental shifts in his life amid his visa struggle (including becoming a father for the second time; he has a 10-year-old daughter and a 4-year-old son), his lyric writing has deepened as well. “The biggest lesson was that I had to keep pushing and not wait around. If I had waited, I wouldn’t have grown. Despite leaving the group, I can say I made it. I returned a different person.”
With legal assistance and the proper paperwork, Codiciado returned to Southern California with a new visa (he declines to specify what type) in 2023. Earlier this year, he completed the aptly named — and very successful — five-date Ando Enfocado (I’m Focused) tour; Live Nation is producing a second, eight-date run that will take Codiciado from coast to coast in September and October.
“He’s touching the young corridos kids [with] this new generational sound,” Den Uijl says. “He has a large fan base of regional Mexican fans that are showing up in cowboy hats and are going up to him saying things like, ‘You helped me get through my hardest times.’ Grown men crying to him saying, ‘You gave me the strength to stick through it when I lost my job to find the next one.’ Things like that really touched me watching it at his first wave of his shows.”
Meanwhile, Codiciado has returned to the Billboard charts. He made his solo debut in February 2023 with “V.A.M.C. (Vamos Aclarando Muchas Cosas En Vivo),” which peaked at No. 31 on Hot Latin Songs; the track also reached No. 29 on Regional Mexican Airplay. And “Gabachas” debuted at No. 41 on Latin Airplay and hit No. 9 on Latin Pop Airplay.
“I’m an artist with eight years [of experience]. Maybe many have come up faster and achieved what I haven’t yet in less time. But I’m the only one who has done it this way,” Codiciado says. “Maybe I bring two, three, four hits a year, but they are hits that are staying with the people and have a message.”
But now, his ambitions go beyond achieving commercial success. Codiciado’s work with La Fundación UFW, founded by civil rights activist César Chávez, underscores his dedication to the immigrant community at large. “We as a society have to be more noble and empathize more with people who don’t have,” he says. In April, KNAI (La Campesina 101.9) Phoenix, the radio station Chávez founded in 1983, announced a collaboration with Codiciado to deliver hot lunches to local farmworkers. “We should help people if we have the means,” Codiciado says. “God gave [to] us to give back. The more I have, the more I help.”
And as his influence grows, Codiciado wants to effect broader change, too. “I want to change minds. I can’t change everyone, but [artists] do have the influence to make big changes, just like a politician,” he says. “Our audience is very large, and revolutionarily speaking, that’s what I aspire to be.”
This story appears in Billboard‘s Rumbazo special issue, dated Sept. 14, 2024.
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