Crypto.com Arena hosted the first game of the 2024-2025 NBA season on Tuesday night (Oct. 22), which saw the arena’s tenants, the Los Angeles Lakers, take on the Minnesota Timberwolves. The evening notably featured the first appearance of a father-son duo (LeBron James and son Bronny James) in NBA history — while the 25-year-old arena also showed off its new, nine-figure renovations.
A quarter of a century is a long time for any entertainment arena to remain culturally relevant, but Crypto.com Arena (formerly Staples Center) has completed its third round of multi-million-dollar renovations to keep up with technological advancements and a new era in fan enjoyment.
During the Oct. 22 game, the arena — at the center of the entertainment campus L.A. Live — unveiled its new outdoor space, refreshed food and beverage offerings and state-of-the-art technology designed to reduce wait times throughout the facility. The arena’s first outdoor space, the City View Terrace, offers concert and game attendees the option of enjoying food and drinks with downtown Los Angeles as the backdrop while still being able to view the game or concert taking place inside. The terrace features several food and beverage stops and is open to all ticket holders.
For floor- or ice-seat ticketholders, the arena revamped its exclusive Chairman’s Club to become the Delta SKY360° Club. On Wednesday (Oct. 23), Crypto.com Arena senior vp of guest services and security Danielle Snyder took media on a tour of the reimagined space, which includes a private bar in a lounge setting that is only accessible to premium seat holders and friends and family of the team or act playing. For the first time in its history, Crypto.com Arena will also now offer VIP tours to the general public, allowing guests to access behind-the-scenes areas such as the Delta SKY360° Club.
This season, founding partner Coca-Cola is also continuing to expand its presence with the newly unveiled Coke Studio, a 3,300-square-foot music-driven studio and event space at Crypto.com Arena that will host concerts, artist appearances, podcast recordings and more. Coca-Cola is supporting the arena’s sustainability initiatives, including the r.Cup program, which replaces single-use cups with reusable ones to help further the arena’s commitment to reducing waste. As part of this program, Coca-Cola products, along with other non-alcoholic beverages, will be served in r.Cup’s reusable vessels.
The arena’s new food offerings include chef and TV host David Chang’s spicy fried chicken concept fuku and chef and restaurateur Ludo Lefebvre’s two new concession stands: Mediterranean-focused Ludobab and Trois Familia, a fusion of Lefebvre’s French background with local Mexican cuisine. Elsewhere, Fresh Brothers will become the arena’s official pizza partner with a new concession stand (replacing Blaze Pizza), while Big Mozz is the arena’s newest official mozzarella stick partner.
A standout of the new offerings includes the first Doritos restaurant, Doritos After Dark. Located at the arena’s main Star Plaza entrance, Doritos After Dark serves up late-night favorites elevated with the flavor and crunch of Doritos for appetizers and entrees. Special items include Doritos Spicy Sweet Chili Ramen-Rito (a Dorito and ramen-filled burrito) and Doritos Nacho Cheese Crunchtastic Vanilla Cone (an ice cream cone with a chocolate shell covered in cheesy chips). On Nov. 15, for one night only, Doritos After Dark will step out of the arena and into a one-of-a-kind Doritos Night Market pop-up in a free, immersive, neon-filled atmosphere open to all from 4:30 to 7:30 p.m. at L.A. Live’s Peacock Place.
New technology has also been installed at the arena. This includes Evolv, a leader in AI-based security technology, which is enhancing fan safety with the rollout of its Evolv Express screening system at all entrances. This cutting-edge technology allows fans to move through security checkpoints more quickly and efficiently, differentiating between potential threats and most everyday metal items such as cell phones and keys. By streamlining entry, Evolv is designed to help fans spend less time waiting in line and more time enjoying the event.
Once inside, fans can also skip lines with Amazon’s Just Walk Out technology, which has been installed at multiple locations inside the arena, along with the brand-new Exo self-checkout at the Team LA Store, which also underwent a remodel. Now, all items at the Team LA Store include RFID technology, which allows fans to drop all their merchandise into a scanner that rings up everything instantaneously. The technology is currently only available at sporting events, as tour merchandise is not yet streamlined with RFID technology.
Crypto.com Arena is set to host programming tied to some of the biggest and highest-profile sporting events over the next decade. Among other events, it has been selected to host the 2025 Grammy Awards (the 22nd time the arena has hosted music’s biggest night), the 2027 NCAA Division I Men’s Basketball Regional, and the men’s and women’s gymnastics competitions for the 2028 Olympic and Paralympic Games.
