Amazon Music is updating its “Unlimited” subscription tier to give subscribers in the U.S., UK and Canada access to audiobooks from Audible’s library of one million-plus titles, the company announced on Tuesday (Nov. 19).
With the new perk, Amazon Music Unlimited follows in the footsteps of Spotify, which revamped its subscription offerings earlier this year to include a bundle of songs and audiobooks together. Though Spotify angered songwriters and publishers by arguing it didn’t need to pay the full mechanical royalty rate since it offered multiple royalty-earning services in one, it appears that Amazon Music will work with publishers to determine new rates privately. According to a statement by the National Music Publishers’ Association (NMPA), the trade organization is “optimistic” about Amazon’s new offering and is “engaged” with the company in a “respectful and productive way” to find a compensation model for publishers that “will not decrease revenue for songwriters.”
Subscribers to AMU’s individual plan and primary holders of family plans are entitled to one audiobook of any length per month, a perk that continues even after each billing cycle. For those whose appetite for audiobooks exceeds the one-per-month offer, additional titles can be acquired through Audible via monthly subscriptions or a la carte purchases.
The additional perk comes without an increase in price — for the time being. Steve Boom, vp of audio, Twitch and games, said Amazon’s strategy is be “to add new things to the product” that add value and later “figure out what the right pricing strategy is in the long term.” In the U.S., AMU costs $9.99 for Prime members and $10.99 for non-Prime subscribers, both less than Spotify’s $11.99 monthly fee and, for non-Prime subscribers, equal to to Apple Music’s $10.99 price.
Spoken-word content has already proven a valuable complement to music. After AMU added podcasts in 2020, subscribers embraced having both music and spoken-word content in the same app, noted Boom. “The convenience of having both music and spoken word in the same app has proven really effective. It makes logical sense to bring audio books into it as well.”
Audiobooks will not be made available to Amazon Music Prime, the tier included with a basic Prime subscription, or Amazon Music Free, a free option with playlists, radio stations and podcasts.
The concept of “bundling” multiple services together has become a hot-button issue for songwriters and publishers. At the start of March, Spotify Premium subscriptions, including family and duo tiers, were quietly reclassified as bundled offerings, with both music and audiobooks included in the plans.
According to the stipulations of Phonorecords IV — the government-regulated guidelines that dictate the mechanical royalty rates for streaming from 2023-2027 — bundled services can qualify to pay out a lower royalty rate for publishing given that subscription dollars must be split between multiple services (in this case, books and songs). As a consequence, Billboard calculated that publishers and songwriters will earn an estimated $150 million less in U.S. mechanical royalties than previously expected in the 12 months following the change.
At the time, NMPA’s CEO/president David Israelite said he would “declare war” on Spotify — and he subsequently launched a multi-pronged effort to stop the streamer. This included sending Spotify a cease and desist for unlicensed lyrics, video and podcast content; filing a legislative proposal with both the U.S. House of Representatives and the Senate Judiciary Committees; and filing a Federal Trade Commission complaint. Around the same time, the Mechanical Licensing Collective (the MLC) sued Spotify for “improperly” classifying these tiers as bundles.
“We are optimistic about the new Amazon bundle,” Israelite told Billboard in a statement. “Amazon has engaged with the music publishing and songwriting industry in a respectful and productive way, unlike Spotify. We expect this new Amazon bundle will not decrease revenue for songwriters. Unlike Spotify, Amazon is looking at music creators as business partners and seeking to have a deal in place before the first round of royalty payments. This is in stark contrast to Spotify who is trying to pervert the compulsory license and slash what they pay songwriters.”
The NMPA and Amazon Music have not yet reached a final agreement.
