Lady Gaga Teams Up With Mastercard On “Abracadabra” Music Video Premiere, Offering Fans ‘Priceless Experiences’

During the broadcast of the Grammy Awards on Sunday (February 2), Lady Gaga premiered her music video for her new single, “Abracadabra,” the third track shared from her new album, MAYHEM, due out on March 7. The video debut was sponsored by Mastercard, and Gaga has partnered with the company to offer her fans a series of “Priceless Experiences” surrounding her upcoming album. Fans are encouraged to recreate the choreography from the video on social media for a chance to win exclusive opportunities, including appearing in a special “fan version” of the “Abracadabra” music video, and tickets to Lady Gaga’s Club MAYHEM dance party. “Music and dance have a profound ability to make people come alive and feel bonded to one another,” said Gaga. “I’m excited to partner with Mastercard to bring my passionate community of dancers and fans together to experience MAYHEM more intensely, to celebrate them joining me on the dance floor and giving back to them in a way I’ve never done before.” (Business Wire)