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GloRilla is off to the races in 2025. She made her Saturday Night Live debut performing “Yeah Glo!, scored two 2025 Grammy nominations, announced her Glorious 2025 tour, and is now the first-ever brand ambassador across Rihanna’s Savage x Fenty and Fenty Beauty, Hair and Skin lines.
This first-of-its-kind partnership will see GloRilla as the face of the “Glo Up Close” campaign, showing off brand-new products from across the Fenty apparel and beauty brands, alongside showcasing her favorite items to shop.
Running now through April 2025, the debut “Glo Up Close” campaign will feature the Memphis rapper wearing Savage x Fenty’s new Puff Cherries collection, a sweet and sexy collection featuring breathable mesh with flirty puff cherry details launching this February. For spring 2025, she will also be the leading lady of two additional Savage x Fenty collections, with styles that incorporate more vibrant spring hues and sexy silhouettes.
“I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025!” GloRilla says in a statement. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t wait for y’all to experience it all!”
Fans can now shop GloRilla’s favorite products from Fenty Beauty, Fenty Skin and Fenty Hair, to create a variety of mix-and-match looks. A few of her beauty must-haves include high-shine and full lips with Fenty Beauty gloss bomb universal lip luminizer; all-over buttery smooth and glistening skin with Fenty Skin butta drop whipped oil body cream; and sleek styled hair with Fenty Hair’s the controlling type hair thickening edge control gel.
Shop all of GloRilla’s favorite Fenty Beauty looks on the Fenty site or below.
Fenty Beauty Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen with Niacinamide + Kalahari Melon
