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JISOO, one-fourth of BLACKPINK, is bringing in spring with Tommy Hilfiger. As brand ambassador, the K-Pop star is the face of their latest campaign, which aims to elevate the brand’s “expression of style” by focusing on more fluid silhouettes and tailored classics.
Wearing pieces from both the spring 2025 collection and Sofia for Tommy — a co-created capsule with style icon Sofia Richie Grainge — JISOO showcases a modern prep look mixed with the brand’s signature nautical style, with her wardrobe featuring Breton stripes across a classic Henley top and flared mini-skirt, and gold buttons on a cropped navy blazer.
“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” says JISOO in a statement. “This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”
This is now her third Tommy Hilfiger campaign having joined as brand ambassador for the Fall 2024 and Lunar New Year campaigns months ago. This year, the BLACKPINK star has been busy, signing with Warner Records, released a four-track solo debut EP, AMORTAGE, and recently stared in a romantic comedy series, Boyfriend on Demand.
Both the Tommy Hilfiger spring 2025 collection and Sofia for Tommy collection are available now on tommy.com. Shop JISOO’s campaign looks below.
