Hours into their Billboard Women in Music photo shoot, the members of aespa are goofing off. High-pitched giggles reverberate through the studio as Winter, Karina, Ningning and Giselle tickle one another’s sides, talk in silly voices and play with the straps on their leathery stage outfits.
It’s mesmerizing to watch the four early-20-somethings be so, well, real, not just because they’re one of K-pop’s most polished acts — which they demonstrate by immediately snapping back into place once the photographer is ready again — but also because aespa has a particular penchant for the surreal. The SM Entertainment group debuted in 2020 with K-pop’s first lineup to feature both human and virtual members, pairing each girl with an artificial intelligence (AI) avatar as part of a cyberpunk musical metaverse marked by dark, 808-laced hyperpop and edgy-chic outfits.
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Ever since, the act has leveraged its niche into unprecedented crossover success — in November, mini-album Whiplash made it the first K-pop girl group to have six projects reach the Billboard 200 top 50, and it just wrapped its second global arena tour — and a reputation for being one of the genre’s “most adventurous and contemporary” groups, as its “Over You” collaborator Jacob Collier put it to Billboard in January.
But going forward, 2025’s Billboard Women in Music Group of the Year also wants to focus on something potentially even more subversive: showing that beneath the personas, its members are just those real-life girls blowing off steam between camera flashes. “We’re not actual AI; we do have days where we don’t feel the best,” Giselle says once the foursome has squeezed together on a couch. “Our storyline can be fun to keep up with, but I want fans to look up to aespa for our human traits, too.”
Why do you think aespa has made a name as trendsetters?
Giselle: There’s always going to be trends, but we don’t follow them because we can’t. We have our own story to tell that was set from the start.
Winter: We usually talk about ourselves more than love [in our lyrics]. We’re the main characters of our stories.
Karina: We’re honest. Of course, you have to be professional and present your best self, but we also try to show the not-perfect side. We’re not trying to filter everything or over-mask ourselves.
What’s next in aespa’s evolution?
Ningning: We did start out with our avatar concept, but now we’re also trying really hard to explore different concepts and themes. In the future, there may be moments where the fans don’t see the avatars.
Karina: We want aespa to be a really stylish group, not only in fashion and music, but also in terms of versatility and excelling in every genre. I also want all our members to shine individually when we’re together and even when we’re not together.
Who are your favorite artists/dream collaborators at the moment?
Ningning: Doechii. I’d just really like to meet her.
Winter: Billie Eilish. She’s so good at expressing her honest feelings through her music.
Karina: Olivia Dean. Whenever I need to find composure, I listen to her.
Giselle: SZA. Her music is so hard to get sick of — and very relatable.
As a girl group, how do you support one another?
Ningning: We’re all from different countries and environments, but we’ve been doing this for five years. They’re always there for me. Working with this mindset that we’re in this together makes it easier to handle challenging situations and emotions.
Winter: I don’t think we could’ve made it through this alone. We’ve had to overcome certain obstacles, but with each other’s support, we were able to move forward. (Karina giggles as Giselle starts poking her affectionately.) These girls are all very precious to me.
This story appears in the March 22, 2025, issue of Billboard.
