The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated April 5, we look at the chances of engaged performer-producer duo Selena Gomez and Benny Blanco’s collaborative set I Said I Love You First to unseat Playboi Carti’s Music atop the chart.
Selena Gomez & Benny Blanco, I Said I Love You First (Friends Keep Secrets/Interscope): One of the most-anticipated pop sets of early 2025 comes from two longtime pop hitmakers: cross-platform megastar Selena Gomez and shapeshifting producer Benny Blanco. Last Friday (March 21), the pair – who have been sporadic collaborators for a decade and are now also a real-life couple who announced their engagement in December – released their first full album together, I Said I Love You First, following a whirlwind rollout.
The set’s 14 tracks all of course feature vocals from Gomez and production from Blanco, but they’re hardly the only performers or behind-the-scenes contributors on the set. It also includes guest appearances from fellow contemporary stars Gracie Abrams (on the pre-release Billboard Hot 100 hit “Call Me When You Break Up”), J Balvin, GloRilla and The Marias, as well as writing and/or production assistance from recognizable names Finneas, Justin Tranter and Julia Michaels, Dylan Brady (of 100 Gecs) and Cashmere Cat. Even Charli XCX shows up to co-write and performs background vocals on “Bluest Flame,” like she did for Gomez’s hit “Same Old Love” a decade earlier.
The album is also available for purchase in a wide variety of physical formats. There are seven different vinyl variants for sale — color variants and some with alternate covers, and one signed version available on her webstore – as well as three CD versions (standard, signed and a Zine/CD in expanded packaging) and a deluxe box set containing branded merch and a CD. What’s more, five d2c-exclusive download album variants have been released on her store, each purchasable for $5 –- all featuring alternative covers, three with a single bonus track each (“Stained,” “Talk” or “That’s When I’ll Care (Seven Heavens Version)”), and one being a commentary edition with 14 bonus commentary tracks about the album’s songs.
Gomez is certainly no stranger to the top of the Billboard 200, having bested the chart with each of her three solo albums to date, going back to 2013’s Stars Dance. Whether she will continue the streak as half of this star duo remains to be seen, however – it will have a high bar to clear, coming during the second week of the year’s biggest-debuting hip-hop album to date, and it will be hurt by the lack of an established lead single or major breakout hit on streaming. But the album has picked up on DSPs over the course of its release week, with Marias teamup “Ojos Tristes” and buzzy post-breakup song “How Does It Feel to Be Forgotten” climbing into the top 100 on both the Apple Music real time and Spotify Daily Top Songs USA charts.
Playboi Carti, Music (AWGE/Interscope): Carti’s Music bowed atop this week’s Billboard 200 with an eye-opening 298,000 units, according to Luminate, confirming the cult rapper’s long-rising stardom and setting a new bar for hip-hop releases in 2025. The blockbuster set also blanketed the Hot 100, charting every one of its 30 tracks on the listing, with its two best performing tracks (“Evil J0rdan” and “Rather Lie” alongside The Weeknd) entering in the top five, at Nos. 2 and 4, respectively.
With no physical version of the album yet shipped to fans – the album is available for pre-order in eight separate variants on his website – the set’s performance was almost all due to streaming. (There were three digital album variants available on his webstore, along with a widely available standard edition download, which helped account for its 14,500 in first-week sales.) Music’s streaming numbers should remain mighty in the set’s second week, though it has begun to slip noticeably from its early dominance on DSPs – while the album absolutely dominated the real-time and daily listings on Apple Music and Spotify its weekend of release, it is now down to just two songs in the top 20 on both services, and neither in the top five on either.
However, reinforcements are on their way. On Tuesday (March 25), the rapper announced the release of the album’s deluxe edition – subtitled Sorry 4 Da Wait – which includes four totally new tracks tacked on the end (which were actually the bonus tracks he tacked onto his webstore exclusive download variants of the album a week ago), bringing the tracklist to a staggering 34 cuts, and ensuring fans have plenty of reason to revisit Music this week. Given the set’s ever-expanding streaming volume, it’s expected to post units in the six digits in its second week, and be a tough album for even a star duo like Gomez and Blanco to unseat atop the Billboard 200.
