Bon Iver‘s Justin Vernon has always done things his way, and the roll-out of the singer’s latest album, Sable, Fable, is no exception. In addition to the LP that dropped on Friday (April 11), Vernon has lined up dozens of unique product tie-ins ranging from bespoke pink cashmere hoodies and beanies from designer Todd Snyder to fragrances, notebooks, signature cocktails, ice cream and more.
The exhaustive list of products includes the Allpress Espresso “SABLE, fABLE Spritz” cold brew (featuring San Bitters, citrus, orange bitters and soda), as well as the Billy Van Creamy SABLE SORBET featuring vegan salted olive oil and grapefruit sorbet with vegan sour jube, as well as a non-vegan option that will be served with salmon roe.
You can also check out Canyon Coffee’s SABLE Black Sesame Hojicha Latte (with hojicha tea, black sesame, pistachio milk and Japanese brown sugar), the fABLE Hibiscus Milk Tea (with hibiscus tea, strawberry simple syrup and your choice of milk) and Courage Bagels’ bon iver salmon SABLE plate with wild hot smoke salmon, cream cheese, capeberries, onion, dill, tomato and olive oil.
The collabs are are available at his partners’ retail outlets on Friday, including a special Earl of East “immersive” scent inspired by sound, the Fables Bar & Cafe walk home hot chocolate, Fell + Cole SABLE whiskey ice cream, Field Notes SABLE, fABLE notebooks, Fishwife’s SABLE, fABLE smoked salmon duo and the Gravely Brewing Co.’s SABLE dark cream ale brew.
The exhaustive list of items inspired by the new album also includes listening lounges, signature cocktails, sourdough salmon pastries, a fresh peach puree matcha, a different stacked bagel sandwich, a gravlax pizza, smoothie bowl, salmon colored roses and bouquets, coffee blends, flash temporary tattoos (salmon and double hearts), a “Short Story Shortcake” and more unique offers inspired by the album’s color scheme and title.
All of Friday’s experiences will be available while supplies last at outlets stretching from Manchester, U.K. to Melbourne, Australia, L.A., Wisconsin, South Korea, Detroit, Louisville, Jakarta, Amsterdam, Malaysia, Chicago, Singapore, India and Mexico City, among many other spots; click here for the full list of collaborations and locations.
In addition to the avalanche of tie-ins, Vernon also released a cabin-core-to-coast video for “There’s a Rhythm/ Au Revoir” on Friday. In addition to all that, Vernon will hit L.A.’s Terasaki Budokan sports/community center on Saturday (April 12) for the “Live Inside This State Fair” event featuring the three-game SABLES vs. fABLES basketball tournament, art displays, games, vinyl and food and drink from his collab partners.
Check out the “There’s a Rhythm” video, as well as pictures and a full list of the collabs here and below.
