This week, Billboard is publishing a series of lists and articles celebrating the music of 20 years ago. Our 2005 Week starts here with a discussion of 50 Cent’s game-running 2005 — possibly an even higher commercial and cultural peak than his hallowed 2003 run, but also the clear beginning of the end for his superstardom.
With his inescapable Get Rich or Die Tryin’ album and its Billboard Hot 100-topping smash “In Da Club,” 50 Cent became the hottest rapper in the game in 2003, matching even his mentor Eminem for ubiquity and cultural dominance. After expanding his G-Unit empire in 2004, 50 returned in 2005 with his second album The Massacre, a couple smash collabs with his new West Coast lieutenant The Game, a huge tour with Eminem, new business ventures, new beefs, and even a film debut in his very own prestige quasi-biopic. He was arguably bigger than ever — but after two years where it felt like 50 couldn’t miss, his strike rate was finally starting to slip a little.
In this week’s Vintage Pop Stardom episode of the Greatest Pop Stars podcast, host Andrew Unterberger is joined by a pair of Billboard Hip-Hop staffers and GPS regulars in Carl Lamarre and Michael Saponara to talk about the year that ended up being the top of the rollercoaster for the artist born Curtis Jackson. We start at with 50 playing kingmaker with his G-Unit crew in late 2004, including those couple classics alongside The Game, and then move into his ’05 — beginning with an album that sells over a million copies in its (abbreviated) first week, launches feuds with half of the hip-hop world and returns him to the top of the Hot 100 with his second straight lead single smash, and ending with a film debut that doesn’t totally do any of the things he hopes it will.
And of course, along the way, we ask all the big questions about 50 Cent’s too-big-to-fail sophomore campaign: Could 50 and Game have been the Dre and Snoop for another generation? Is a “Candy Shop” even really a thing? Were the deep cuts on The Massacre better than the singles? Was 50 Cent: Bulletproof worth playing? Can you actually hoop in G-Unit sneakers? And if you catch the Get Rich or Die Tryin’ movie on cable, should you bother sticking around for the whole thing?
Check it out above — along with a YouTube playlist of some of the most important moments from 50 Cent’s 2005, all of which are discussed in the podcast — and subscribe to the Greatest Pop Stars podcast on Apple Music or Spotify (or wherever you get your podcasts) for weekly discussions every Thursday about all things related to pop stardom!
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Also, please consider subscribing to the trans legislation journalism of Erin Reed, and giving your local congresspeople a call in support of trans rights, with contact information you can find on 5Calls.org.
