Birdman revealed some interesting tidbits about Cash Money’s rise from New Orleans street label to mainstream powerhouse.
He sat down with Nick Cannon for the Counsel Culture Show in the episode that dropped Wednesday (April 23) to talk about how he and his older brother Ronald “Slim” Williams became success stories, and some of the early label meetings they had before signing their historic deal with Universal Records. Baby said he first took a meeting with Warner Bros. and executive Sylvia Rhone, but they weren’t really into the independent label’s music. “Sylvia Rhone said our music don’t work for them, so we just left,” he said. “I just walked out.”
Cash Money then took a meeting with legendary rap label Def Jam, but was turned down because of their artwork, which still confuses the rapper and music executive. “I went to Def Jam and met with Russell [Simmons], Lyor [Cohen] and Kevin Liles,” Baby told Nick Cannon. “This n—a Russell said he don’t like our artwork. I said, ‘This some weird s—t. I walked clean out. N—a don’t like my artwork, what about my music? You don’t care for the music? So, I left.”
Baby then said that he and his brother almost had a deal with Priority Records, who just so happened to be in business with fellow New Orleans label No Limit headed up by Master P. However, according to him, things fell apart after the label flew them out to their offices in L.A. “I went to Priority — some weird s—t here — I go to Priority, they fly us to California,” he said. “Me and Slim, a couple of the homies, we go out there. N—a come in there and said, ‘I’m sorry, we can’t do the deal. They said because Master P said, ‘If we sign y’all, he’s leaving.’ I just jumped on a jet and went back to New Orleans was like, ‘F—k it, we just gonna grind with it.”
Finally, Universal came calling and the two sides were able to carve out one of the more historic deals in music history. “And then Mel Lewinter and them called and I said this my last trip. I ain’t taking no more motherf—king flights to New York or California,” he recalled. “F—k it, we’ll thug it out. I’m still making millions, they gonna come down here and f—k with me, I ain’t going back. And that was my last flight.”
Master P and Birdman have seemed to have moved past those early issues, as the New Limit founder gave Lil Wayne key to New Orleans alongside Mayor LaToya Cantrell last year. He also said there weren’t any issues between the two camps when he went on No Chill with Gilbert Arenas in 2021, saying, “A lot of people thought, ‘Oh, they got beef,’ but, man, we lived right up the street from each other.”
Watch the full conversation below.
