Spotify and FC Barcelona have teamed up with Travis Scott for the launch of its sixth special jersey, featuring the Cactus Jack logo, the rapper’s record label and brand design.
Barcelona soccer players will wear the Travis-inspired Blaugrana jersey at El Clásico match on May 11, where they will play against Real Madrid. The FC Barcelona Femení team will also wear it at their final Liga F match of the season on May 18.
The limited-edition capsule collection includes sweatshirts, T-shirts, caps, shorts, jackets, scarfs and a retro soccer ball in addition to the jersey.
“El Clásico is a moment that the entire world follows closely,” Travis — known for Hot 100 No. 1 hits “Sicko Mode,” “Highest in the Room” and “4×4” — said in a statement. “Collaborating with Spotify and FC Barcelona allows me to merge my universe with theirs. It wasn’t just about putting Cactus Jack on a jersey, but about building something that blurs the lines between sound and sport.”
“The logo change on the jersey for El Clásico is the clearest example of how the partnership between Spotify and FC Barcelona can spark conversations that go beyond sports,” added Joan Laporta, president of FC Barcelona. “It reflects the club’s desire to connect with our fans in a new way and brings us closer to new audiences around the world, allowing us to share who we are and what we stand for.”
The artist born Jacques Bermon Webster II follows other artists who have released their own special Barcelona jerseys, including Karol G, Rosalía, Coldplay, The Rolling Stones and Drake.
Scott, however, is the first artist to perform in Barcelona as part of the collaboration. The concert, set to take place before El Clásico on May 10, will be invite-only and be accessible only to the city’s most loyal listeners.
“What we’re doing is offering artists an unparalleled stage. This collaboration with Travis Scott, alongside FC Barcelona, is our most ambitious project to date,” said Marc Hazan, vice president of partnerships and marketing at Spotify, in a statement. “A global icon creating collaboratively with us around the world’s biggest match and performing live for his fans in Barcelona — that’s the power we’re unlocking. It’s a true expression of what drives Spotify and FC Barcelona.”
In celebration of the club’s founding year, 1,899 Travis Scott-Barcelona jerseys will go on sale on May 2 at official Barça stores in Spain and online, and will later be available on Scott’s website on May 9.
