After shaping some of the biggest acts in global pop, HYBE is setting its sights on Latin music with an ambitious new reality series from its subsidiary, HYBE Latin America. Billboard has exclusively learned that production kicks off this week in Mexico City on the yet-to-be-titled project, which aims to form a new all-male pop group.
The series will train and develop 16 contestants from countries including Mexico, Brazil, the U.S., Peru and Spain, narrowing the field to a final five by the end of the season this fall.
The series’ format and execution differs from other reality talent competition in multiple key ways. First and foremost, it’s HYBE’s first artist development venture of this scale focused entirely on Latin talent, combining the development discipline the company has applied in K-pop with Latin American cultural and artistic sensibility.
Further, instead of airing as a carefully formatted weekly television show, the reality show is a multi-platform production that integrates long-form storytelling, performance content and behind-the-scenes narratives distributed across streaming, social and music platforms.
The project also features a roster of mentors that may be unprecedented in a Latin reality show. It includes director and choreographer Kenny Ortega (High School Musical, The Descendants) as executive producer; Charm La’Donna (Kendrick Lamar’s 2024 Super Bowl, Bruno Mars) as head choreographer; and Robert J “RAab” Stevenson (SZQ, Rihanna) as head vocal coach.
“This project is about much more than music. It’s about reimagining how Latin talent can be discovered, developed and presented to the world. We are building the foundation for the next generation of global Latin artists with the highest creative and production standards,” said J.H. Kah, CEO of HYBE Latin America, who is leading efforts on the venture, in a statement.
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The new project joins a roster of properties that includes newly-announced talent competition Pase a la Fama, which HYBE Latin America developed with Telemundo. The competition show seeks to find the next regional Mexican band and premieres on Telemundo June 8 with Ana Bárbara, Horacio Palencia and Adriel Favela as judges.
This show, however, doesn’t have a partner network.
While contestants officially arrive in Mexico this week (beginning May 12), preproduction for the show has been underway for months. Hundreds of applications poured in from across Latin America and the U.S., leading to an initial shortlist of 300 candidates. From there, 16 finalists were selected to begin intensive training at a custom-built “bootcamp” located in Mexico City’s Parque Bicentenario.
The bootcamp will include some 30 instructors, including vocal coaches, producers, fitness trainers and choreographers and is supported by Weverse, HYBE’s extremely successful social media/fandom platform.
Make no mistake — this is a distinctly Latin production. The show is being helmed by two seasoned Colombian producers: showrunner Jaime Escallón (X Factor, Survivor) and production designer Lucas Jaramillo. Both serve as executive producers and co-creators of the format, with a clear mission to build a production environment that authentically reflects Latin culture.
“This is different from other talent reality shows in that it takes place in a space designed for the city to participate in,” says Jaramillo, noting that production is working closely with Mexico City government and fans will be allowed to actually visit the space and be part of performances and media experiences. “That’s why we’ve developed a cultural program that’s both artistic and media driven, and includes things like podcasts. This is a show that’s alive.”
The project is HYBE Latin America’s latest venture after launching in 2023 with the acquisition of Exile Music, the music division of Spanish-language studio Exile Content, led by Isaac Lee, who is now chairman of HYBE Latin America. The company has moved quickly since then. With offices in Mexico City, Miami, and Los Angeles, the division houses labels such as DOCEMIL Music and Zarpazo Entertainment.
