Assembling a show for the technological mecca that is Las Vegas’ Sphere is a head-spinning process for any artist and their team. But CAA agent Ferry Rais-Shaghaghi and Sphere Entertainment vp of live Erin Calhoun worked side by side to help create the buzzy, boundary-pushing run by melodic techno artist Anyma, who became the first electronic act to play the venue when he kicked off a residency there in late December that ran through early March.
Booking an electronic artist had been a priority, particularly given that the right artist would, Calhoun says, “be able to leverage all of Sphere’s experiential technologies in a new, compelling way.” Anyma (born Matteo Milleri) had been on the Sphere team’s radar for years, and over time, it became clear that his international appeal, futuristic music and strong preexisting visual identity made the Italian American artist the perfect choice.
Rais-Shaghaghi says that for him and the rest of Anyma’s team, Calhoun became “the point person for us to navigate everything.” In the year or so it took to produce the show — titled Afterlife Presents Anyma ‘The End of Genesys’ — Calhoun and Rais-Shaghaghi formed, he says, “an incredible business relationship that became a friendship with someone we trusted and felt comfortable going to and having the difficult conversations we needed to have.”
Through these conversations, the team created huge and viral moments, like the scene where a character falls through space, creating a wild, lightly dizzying effect for the audience. They also made a pair of cello-playing robots that helped bring Anyma’s melodies to life. Calhoun says such elements “highlighted the way technology combines with artistry to make for an unforgettable experience.” Milleri developed the visual feast of a show himself alongside Anyma’s longtime visual creative director/lead computer graphics artist Alessio De Vecchi and head creative Alexander Wessely.
Rais-Shaghaghi and his team leveraged their network and hype around the residency to book support acts — “We looked at them more as guests,” he says — for the run that included Peggy Gou, John Summit, Solomun, Amelie Lens, Charlotte de Witte and Tiësto, giving each night a mini-festival feel.
And when issues inevitably arose during production, Rais-Shaghaghi says Calhoun “would always help us in navigating it within her ecosystem and [figuring out] how we could get to the finish line. Erin is firm, but she knows how to get the results she needs without burning bridges. She’s also really good at being a team player, understanding the artist’s creative process and direction and being the voice between the artist and the owner of [Madison Square Garden] in finding that middle ground.”
“We were completely aligned on the overall goal here: to blow everyone away with stunning visuals, next-level sound and an unparalleled live experience,” Calhoun adds. “Every move we made was side by side, which is how we approach every artist playing our venue. The vision is led by the artist, and we do everything we can to make it happen. Ferry is so passionate and was hands-on throughout the entirety of the run.”
This shared mission was ultimately a huge success, with the 12-night residency drawing more than 200,000 fans from around the world. The first eight dates alone sold 137,000 tickets and grossed $21 million, although Rais-Shaghaghi says money is ultimately beside the point.
“Obviously, as agents, we have to look at how we make our clients win financially,” he says, “but more so, it’s about how we can do things where the promoter wins, the fans win and the artists feel that they created an experience that had a high impact.”
This show is clearly one such instance. “From the performers onstage to the fans in the crowd,” Calhoun says, “everyone wanted more, more, more.”
This story appears in the May 17, 2025, issue of Billboard.
