All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Ever wonder what Hailey Bieber keeps in her bag? Well, you’re in luck. The model just shared her go-to beauty products and the internet is going crazy.
The model sat down for an interview with Vogue for the magazine’s “What’s In My Bag” series, offering an in-depth look at a slew of products she keeps on hand. Bieber even brought a pug named Bonnie along for the ride. In the video, Bieber rummaged through her hefty Saint Laurent shoulder bag, pulling items out one by one. Accompanying the video, Bieber also appeared on Vogue’s summer 2025 cover.
There were even a couple of joke products that she shared that poked fun at herself, including a cheeky vanilla-scented perfume titled “Eau d’Nepo” referencing her “nepo baby” status. From hand creams to scrunchies, here’s how to grab the star’s must-have products for cheap on Amazon.
Mario Badescu Rose Hand Cream with Vitamin E
A rose-scented hand cream with hydrating Vitamin E.
It’s practical and smells good. What could be better than that? This Bieber-approved hand cream from Mario Badescu features a sweet but subtle rose scent and a heavy dose of Vitamin E that works to boost hydration, healing cracked and dry skin.
The formula is non-greasy and fast absorbing, leaving the skin feeling replenished and non-sticky after use. While this product is marketed toward folks with dry skin, anyone with any skin type can put it to use. It’s the perfect thing to keep in your bag for a quick boost of hydration on the go. This bottle will run you a cool $8.00 for 3 Oz.
Beauty sleep is essential. Take it from Bieber. The model seems to take her sleeping ritual seriously and it shows. I mean, the girl is pretty stunning. Why not take a page out of her book with this silk eye mask. Retailing for just $9.99, this sleeping mask is made of soft and supple mulberry silk in pink that is gentle around the eye area.
The fabric is also hypoallergenic which is a major plus for those with sensitive skin. For those restless sleepers, the elastic band detailing keeps the mask in place. Another plus is that the mask is machine washable. If pink isn’t your thing, the LULUSILK mask also comes in a variety of other hues from “Black” to Peacock Blue.” This would make a great gift for the nap-lover in your life.
COSRX Advanced Snail Mucin Glass Glow Hydrogel Face Masks
A hydrating sheet mask with snail mucin.
While this face mask isn’t made by utilizing the eggs of the rare sunfish, the COSRX Advanced Snail Mucin Glass Glow Hydrogel face mask is one that Bieber has been known to use often. While it may sound icky, this mask features 87% of snail mucin for hydration, further beefed up with help from niacinamide that helps improve the skin barrier.
Niacinamide also reduces redness and pore size. You’ve also got collagen that provides firmness and potentially added anti-aging benefits, along with hyaluronic acid, which may help fight off acne. The bottom line, this mask is well worth the price for the great ingredients in boasts. If Bieber uses it, well you just know it works.
We’re urging you to ditch the hair ties this spring for an option that might just save your hair. These scrunchies, similar to the ones Bieber carries in her purse, come in a set of two for just $6.99. Why choose scrunchies over hair ties you may ask? Well, they have been proven to offer more protection for hair and reduce the risk of breakage and damage.
It’s all about the fabric covering the elastic, which acts as a barrier that minimizes friction and tension on your precious hair follicles. Of course gray isn’t the only color option. They’ve also got funky hues like “Wine,” “Blue” and “Light Green.”
Bieber sure has a lot of her Rhode Peptide lip treatments tucked away in her bag. While Amazon doesn’t carry her beloved brand just yet, Nécessaire’s The Lip Balm comes as a close second. Retailing for $20.00 at 0.3 oz, this product features a nearly identical formula to Rhode’s lip treatment, including key ingredients like moisturizing shea butter, hydrogenated polyisobutene for moisture retention and its lubricating properties and diisostearyl malate, another hydrating agent. Both treatments are even comparable price-wise, so you aren’t losing out on much if you opt for this one.
Watch Bieber’s “What’s In My Bag” video with Vogue below.
