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When KATSEYE does a collaboration, they go hard.
The hit girl group, consisting of members Megan, Yoonchae, Sophia, Manon, Lara and Daniela, has teamed up with Gap for the “Better in Denim” campaign, which merges both fashion and music, with bestselling Gap styles and an accompanying dance video set to the Y2K hit “Milkshake” by Kelis.
“It’s so bold…and very obviously 2000s,” Megan tells Billboard, adding that choreographer Robbie Blue (who’s worked with the likes of Doechii, Tate McRae, Tinashe and FKA Twigs), “did an amazing job capturing that 2000s vibe. We really wanted to be confident, but also look and feel good,” she says about the campaign clip.
The accompanying dance is both sharp and sultry, showcasing the Gap denim pieces — from low-rise bottoms to bodysuits and halter tops — in motion. Dancers move in layers, with more performers joining throughout the video. “It was so much fun,” Megan says. “[Robbie] was behind the camera giving us notes and critiques, but at the same time, he was like, ‘Yes girls, get it!’ Hyping us up the entire time.”
All the girls say they’ve grown up with Gap over the years, with Yoonchae recalling her dad buying matching Gap hoodies for her and her sister. ‘We used to wear them every day,” she gushes. “They were our favorite hoodies.”
For the new campaign, each KATSEYE member sported similarly nostalgic, Y2K-inspired denim on denim looks that were achieved with Gap pieces made of tried and true denim (the pieces can be shopped on the brand’s website now). Favorites include Megan’s denim closet staple Crop Shell Tank Top for $59.95; Yoonchae’s sporty and fitted Denim Racing Jacket for $98; and Manon and Daniela’s on-trend Men’s Baggy Jeans for $69.95. A starring piece seen on both the dancers and KATSEYE was low-rise jeans, namely Gap’s Long and Lean Jeans.
While the silhouette can be tricky to style, the girls of KATSEYE seem to have it covered. “I love to pair a low rise with some briefs that might peak out a little bit and a crop top to really show off that tummy,” Manon suggests. “Or just a big shirt, maybe off the shoulder.”
“In the campaign, I unbuttoned and folded my jeans,” Lara says. “That’s my favorite thing to do with low-rise denim. I always do that when they don’t sit low enough and then I’ll have the briefs come out once they’re folded over, because it gives me a little more hip.”
Daniela seconds Manon and Laura’s low-rise styling tips, stressing the importance of balancing proportions. “With low-waisted bell-bottoms,” she says, “I always like to wear a pointed heel because it elongates your legs. The proportions look so good.”
The new Gap campaign comes fresh off KATSEYE’s performance at Lollapalooza, a feat that the group doesn’t take lightly. “It was insane,” Manon recalls. “We keep saying it was the best day of our lives,” she explains, “[because] we didn’t think anyone would show up. Having this ocean full of people watching us perform was incredible.”
Speaking of hitting the stage, the girl group will be embarking on their first-ever tour beginning on Nov. 15. “I think if you enjoyed our Lollapalooza performance,” teases KATSEYE’s leader Sophia, “then our tour is going to be really exciting.”
The KATSEYE tour is set to hit major cities in Canada, Mexico and the United States. You can find tickets here. In the meantime, you can shop their new Gap must-haves below.
