Emma Callahan
Tex-Mex combo Grupo Frontera has entered into a worldwide distribution agreement with The Orchard, the Sony-owned music distribution company, covering both new releases and their existing catalog. Through this partnership, the band will gain access to The Orchard’s full suite of services and expansive global network, marking a significant step in their international growth.
The announcement aligns with the launch of Grupo Frontera’s new label, BorderTown Records, which will debut with the band’s third studio album, Lo Que Me Falta Por Llorar, arriving this Thursday (Oct. 23) at 8 p.m. EST. The album signals a bold new chapter for Grupo Frontera, transforming what they call “melancholy into rhythm and vulnerability into strength” through 13 tracks that reflect on love, loss and resilience.
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The album features collaborations with major artists including Ozuna, Myke Towers, Tito Double P, Fuerza Regida, Cris MJ and Los Dareyes de la Sierra. Fans have already heard the first preview, “No Lo Ves” with Ozuna, and the album also includes their recent hit “Lalala.”
The band has been steadfast in releasing its music independently; indie label VHR Music put out its debut album in 2023, and the band self-released last year’s Jugando.
“This new partnership with The Orchard marks an exciting new era for Grupo Frontera,” the band said in a statement. “It comes at the perfect time with the release of our new album. This collaboration represents growth, independence, and a global vision. We’ve always believed our music could travel beyond borders, and now we have the tools to create authentically, reach new audiences, and stay true to our roots. Our story began at the border, and now it continues around the world.”
Claudia Ochoa, vp of The Orchard Mexico, praised the group’s impact: “Grupo Frontera’s innovative sound, blending traditional norteño with global rhythms, has redefined Mexican music. Their work transcends cultural and generational divides, resonating with listeners through life’s diverse moments. We couldn’t be more excited to welcome Grupo Frontera into The Orchard family and help spread their music to new audiences around the world.”
Formed in 2022 in Edinburg, Texas, Grupo Frontera quickly rose to fame with their TikTok-viral cover of Morat’s “No Se Va” and collaborations with stars like Bad Bunny — their track “Un x100to” became a Hot 100 top-five hit — and Fuerza Regida. Known for blending norteño, cumbia and modern Latin sounds, the band has earned several Latin Grammy Awards and are set to perform at the 2025 Billboard Latin Music Awards, set to take place at Miami’s James L. Knight Center on Thursday, Oct. 23. This year’s Billboard Latin Music Awards, airing on Telemundo, will also include performances by Puerto Rican vocalist Ángel Lopez, Venezuelan hitmaker Danny Ocean, reggaetón powerhouse Ozuna, tropical music legend Olga Tañón, and Italian icon Laura Pausini, among others.
