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Just in time for the holidays, Dove has unveiled its second collection with viral cookie company, Crumbl. The Dove x Crumbl collection is available now exclusively at Walmart.com with three new 2025 scents inspired by popular dessert flavors: Tres Leches, Confetti Cake and Strawberry Crumb Cake.
The limited-edition collaboration is once again expected to sell quickly, judging by the success of last year’s release, which Dove says “flew off the shelves” and generated buzz online, with more than 100 million social views, per the brand. Now, the crave-worthy — and gift-worthy — products are back and sweeter than ever.
The new “flavors” are available as a body wash, body scrub, deodorant, hand soap and beauty bars, all packaged in a #shelfie-ready, pink Crumbl-inspired packaging. Dove says all the products in the collection are also sulfate-free, paraben-free, and PETA-approved cruelty free.
Here’s a look at some of the Dove x Crumbl products available to purchase online now. You’ll want to hurry though — the limited-edition items are selling quickly so you’ll want to add them cart while they’re still in stock. Worth noting: Walmart says the collaboration is available online now but won’t hit physical store shelves till December 28.
Dove Crumbl Confetti Cake Liquid Hand Wash
This hand wash features notes of warm sugar cookie topped and buttercream frosting, while gently cleansing and hydrating.
Dove Crumbl Strawberry Crumb Cake Deodorant Stick
This aluminum-free antiperspirant deodorant features notes of “strawberry cookie topped with vanilla glaze and buttery crumbs,” and offers up to 72 hours of sweat protection, per the brand.
Dove Crumbl Body Scrub Tres Leches
Notes of cinnamon, sugar and whipped cream highlight this body scrub, which gently nourishes and exfoliates your skin to leave it soft and smooth.
Dove Crumbl Strawberry Crumb Cake Body Care Gift Set
This two-piece gift set features a full-size body wash and deodorant in the strawberry crumb cake scent. It’s pre-packaged in a box for easy gifting.
Dove Crumbl Confetti Cake Body Care Gift Set
You can also get the confetti cake scent in this three-pack, which includes a body wash, deodorant and body scrub.
You can also still find some items from last year’s Dove x Crumbl collection still in stock at Walmart.com. Crumbl says it selected the scents based on fan-favorite cookie flavors from its viral drops.
Dove Crumbl Nilla Bean Cupcake Moisturizing Liquid Hand Soap
This popular scent from last year features notes of vanilla bean cookie topped with creamy vanilla frosting. Dove says its “Moisture Boost” formula offers five-times more moisture for “lasting nourishment.”
Dove Crumbl Lemon Glaze Moisturizing Liquid Hand Soap
Crumbl’s glazed cookies get reimagined as a “lemon glaze” scent with this hand soap, which features notes of lemon sugar cookie and a sweet buttery glaze.
Dove says its 2024 Crumbl collaboration more than tripled sales of its products online, and Crumbl says it was a no-brainer to bring back the partnership. “From day one, Crumbl fans have shown up with unmatched passion for our flavors. Seeing that same fandom carry through into our partnership with Dove, the most iconic personal care brand, has been incredible,” says Sawyer Hemsley, Co-Founder of Crumbl. “We’re excited to bring more dessert-inspired self-care to our Crumbl community with this second drop.”
Can’t find the Crumbl collab or seeing products sold out online? You can also pick up body care and skincare products from Dove’s holiday scents collection, which features nostalgic smells and fragrances like “Sugar Cookie Sprinkle,” “Frosted Plum Berry,” “Spiced Chai Latte,” “Peppermint Bark” and “Gingerbread Delight.”
