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Benito Bowl lived up to the hype. At Super Bowl LX, Bad Bunny transformed Levi’s Stadium into a concert filled with celebration, culture, unity and several hits from his now Grammy-Award winning album, Debí Tirar Más Fotos. The halftime show may be over, but fans of Benito can continuing celebrating football’s big night with the artist’s merch collection online. In collaboration with Ceremony of Roses, the Latin star and the NFL have released the Fans/Concho and Super Tazón collection featuring a wide array of hats, hoodies, tees and plushies.
Right after his halftime show, Bad Bunny drops the “the performance collection,” which is the final release in the New Era series. The limited release reflects the scale, energy and visual identity of the moment, crafted to feel as powerful and unforgettable as the performance itself.
Adorned with Benito’s toad mascot, Concho, fans can celebrate the Super Bowl Champions, Seattle Seahawks, as well as the New England Patriots and the other 30 NFL teams in style. Both the hoodies and t-shirts include a front logo of Concho in full uniform and holding a football, each team’s main logo on the back and a small “Bad Bunny 2026” football logo on the sleeve. The New Era hats take a similar design approach with Concho appearing on the side of the cap and the team logo front and center.
Lastly, Bad Bunny is jumping in on the rising bag charm and Labubu trend with a collection of Concho plushies. These seven-inch-tall stuffed toy toads are fully dressed in uniform with a 3-inch carabiner clip attached.
Ranging from $40 to $120, start shopping the Bad Bunny collection, including both Super Bowl teams below.
Super Tazón x Super Bowl LX Merch
Bad Bunny x Super Tazón Black Starter Jacket
Bad Bunny Super Tazón LX designs embroidered on the front, back and sleeves of a unisex, black Starter Jacket.
Bad Bunny x Super Tazón Chairs T-Shirt
Chairs design featured on the front and Super Tazón LX design printed on the back of a t-shirt.
Bad Bunny x Super Tazón Long Sleeve
A long-sleeve cotten tee with Super Tazón and Super Bowl LX logo.
Bad Bunny x Super Tazón Off White Concho Hoodie
An off-white hoodie featuring the beloved Concho character.
Seattle Seahawks x Super Bowl LX Merch
Bad Bunny x Seattle Seahawks Concho Hoodie
A navy blue sweatshirt featuring the Concho logo and “Bad Bunny 2026” logo.
Bad Bunny x Seattle Seahawks Concho T-Shirt
A white t-shirt featuring the Concho logo and “Bad Bunny 2026” logo on the sleeve.
Bad Bunny x Seattle Seahawks Concho Hat
A New Era cap featuring an NFL team logo and Concho logo.
New England Patriots x Super Bowl LX Merch
Bad Bunny x New England Patriots Concho Hoodie
A navy blue sweatshirt featuring the Concho logo and “Bad Bunny 2026” logo on the sleeve.
Bad Bunny x New England Patriots Concho T-Shirt
A white t-shirt featuring the Concho logo and “Bad Bunny 2026” logo on the sleeve.
Bad Bunny x New England Patriots Plushie
A 7-inch-tall plushie toy with a 3-inch carabiner clip.
Bad Bunny x New England Patriots Concho Hat
A New Era cap featuring an NFL team logo and Concho logo.
If you didn’t know, Concho, was featured in Bad Bunny’s short film, which released alongside his most recent album, DeBÍ TiRAR MáS FOToS. Since then, the character continues to be used through out the Latin star’s branding.
The Fans/Concho Collection served as the first release in a two-part series from Benito. A second merch collection, “Super Tazón,” is due out on Feb. 8, right after his live halftime performance. That collection will be the first official NFL Super Bowl merchandise to feature a Spanish translation. Stay tuned right here for updates, new product information and where to buy online.
Fans can pre-order the first part of Bad Bunny’s NFL merch collection on NFLshop.com now before it sells out.
