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Festival season is on the horizon. You’ve got your tickets in tow, but are you prepared for what’s to come?
There’s so much to think about prior to your festival attendance, from sun protection to lodging and more. Arguably, one of the most important factors of any festival prep is getting your outfits together. Having that Instagrammable ensemble that is both comfy and cute, stylish and functional that can get you through hours in the blazing sun or dancing in the dusty desert.
Luckily, Etsy has stepped up to offer festivalgoers tons of outfit inspo with their newly launched Festival Shop in collaboration with top artists, making checking off that festival to-do list a breeze.
The shop features one-of-a-kind merch in collaboration with Laufey and PinkPantheress, who will be performing at Coachella, and Willow Avalon at Stagecoach. This initiative is meant to capture the true spirit of fandom, pulling inspo from the aesthetics of the artists mentioned.
Laufey
Laufey sporting a light-blue knitted head scarf from her collection, inspired by forget-me-not flowers, handcrafted by an artist in Ukraine.
Laufey’s co-designed and curated items featured in her shop lean into the artist’s feminine aesthetic, with an emphasis on accessories, with tiny details nodding to the themes of time and memory in her music. Think pieces like a handmade journal, whimsical bag charms with tiny clock motifs and knitted accessories like crochet bandanas.
PinkPantheress
Scrunchies, but make it fun and trendy. PinkPantheress previews her oversized plaid scrunchies with a draped charm bracelet by an artist in the UK.
Tapping into her “London Girl” aesthetic, PinkPantheress’ co-designed collection will feature accessories, including charm-adorned scrunchies, color block bangles and bold press-on nails, all featuring her iconic tartan print. Finally, Avalon’s co-designed items will reference her signature Western style with cowgirl-inspired pieces like statement earrings, cute bandanas and bolo ties, featuring birds and florals inspired by her home state of Georgia.
Willow Avalon
Willow gives us a sneak peek of her handmade daisy sterling silver earrings with green peridot, alongside her wildflower bandana that shows off her chic cowgirl aesthetic, both made in California.
Each artist’s shoppable items are available now at Etsy.com/TheFestivalShop.
The goal of collabs like these is to connect fans to their favorite artists in meaningful and creative ways. Artist merch is cool and all, but having handmade pieces co-designed by your favorite artists and talented makers feels far more personal and meaningful. These included pieces are statement-making enough for festivals, but can easily be incorporated into your everyday wardrobe.
If you aren’t familiar, Etsy is a global marketplace for unique and creative goods, allowing creatives to share their work with millions of buyers from around the world. What better way for artists to connect with their fans this festival season?
