SXSW London has confirmed its conference dates and unveiled the theme for 2027’s event.
Next year’s edition will take place between May 24-29 in Shoreditch, east London for the third consecutive year. SXSW London first arrived in the English capital in 2025, with its second edition taking place in June 2026. Super early bird passes are on sale from Friday (Oct. 16) and half price until Dec. 1.
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SXSW London’s theme for 2027 has been billed as ‘The Power of Human Potential’ with 14 tracks across the programming track. These include returns for ‘AI & Experience’, ‘Frontier Technologies’, ‘Health & Longevity’ and ‘Society Rewired’, as well as new tracks such as ‘Future Earth’ and ‘Sports’.
Billboard has hosted THE STAGE at the London event, a continuation of its existing presence at SXSW in Austin, TX. In 2025, afrobeats star Tems headlined the event, followed by DJ AG in 2026.
At 2026’s edition, SXSW London reports that over 20,000 festivalgoers attended the event, alongside 863 speakers and 256 artists.
Previous speakers include Sir Tim Berners-Lee, Demis Hassabis, Michelle Obama, Esther Perel, the Russo brothers, Idris Elba and the late Dr. Jane Goodall.
Conference and screen submissions are open via SXSW London’s official website; conference submissions close on Nov. 12, with screen submissions closing on Jan. 31, 2027.
Katy Arnander, chief programming officer at SXSW London, said: “The 2027 theme, ‘The Power of Human Potential’, is as much a call to action as it is a programming theme. SXSW London is the global festival for the convergence of business, tech, creativity and culture. The conversations on our stages, at our parties and in our networking sessions shape what happens in the year ahead.”
She added, “In our third year, we look forward to once again welcoming artists, inventors, leaders, founders and policymakers to lead conversations, make connections, and bring curiosity and practical optimism to the future of their industries and our collective society.”
Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.
