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If you’ve watched KATSEYE perform, you already know Daniela can command a stage. Between the choreography, coordinated outfits and full glam, the singer knows how to put on a show. But when she’s not performing in front of thousands of fans, her wardrobe looks a little different.
That’s the side of Daniela fans are getting to see in her new campaign with Lounge. The KATSEYE member is the first face of CAST. by Lounge, a new talent-led platform from the British fashion brand that launched Thursday (Oct. 22). Built around the brand’s “Comfort Made Sexy” philosophy, the campaign offers a closer look at Daniela away from the spotlight, marking the latest step in Lounge’s expansion beyond lingerie into fashion.
“I was so excited about this partnership because I love that LOUNGE is all about feeling confident and comfortable in your own skin,” Daniela tells Billboard exclusively. “As a dancer and performer, I’m in so many different looks for work, so I love having pieces that make me feel good and are still comfortable.”
And what does Daniela actually wear when she’s off the clock? “My personal style is definitely cool chic with a little Y2K influence,” she says. “I love mixing timeless, effortless pieces. I’m drawn to color and love experimenting with different shades, textures, and silhouettes. I like my outfits to feel a little edgy and playful while still being feminine and put-together.”
The partnership comes during a particularly busy year for KATSEYE. The group’s third EP, WILD, debuted at No. 1 on the Billboard 200 in August with 170,000 equivalent album units earned in its first week, according to Luminate. The six-member group is also in the middle of its Wildword Tour, which kicked off in Dublin on Sept. 1 before making its way to North America earlier this month.
For Daniela, who grew up dancing, watching the group’s audiences grow has been one of the most rewarding parts of the experience. “Honestly, getting to see how much the audience has grown and hearing everyone sing along to our songs is still surreal,” she says. “Sometimes we’re onstage and I have a moment where I look out at the crowd and think about how far we’ve come. Growing up dancing, I always dreamed of performing, so getting to experience this with the girls and our fans is something I’ll never take for granted.”
COMFORT MADE SEXY
Lounge Comfort Extreme Push-Up Balconette Bra
Available in band sizes 28 to 40 and cup sizes A through G.
Her Cuban and Venezuelan heritage has also helped shape the performer she’s become, influencing everything from her approach to dance to the energy she brings onstage. “My Latin roots are such a big part of who I am, and they’re something I’m really proud of,” she explains. “I think my heritage naturally influences the way I express myself, especially through dance, music, and the energy I bring to performing.”
Beyond the chart milestones and growing crowds, Daniela says being part of KATSEYE has taught her to embrace her individuality rather than worry about meeting everyone’s expectations. “Being part of KATSEYE has taught me so much, not just as a performer but as a person,” she says. “I’m learning to trust myself more, embrace what makes me different, and remember that I don’t have to be perfect to feel confident.”
HIGH-QUALITY LEGGINGS
Lounge ContourSoft Classic Leggings
Sizes range from XS to XXL, with petite, regular and tall fits available.
BEST FOR WORKOUTS
Lounge ContourSoft Halter-Neck Top with Built-In Bra
The $50 halter top combines a built-in bra with a sleek neckline and comes in sizes XS to XXL.
The group is also looking ahead to Sophia Laforteza’s return. The singer stepped away from activities in August to focus on her mental health, with HYBE and Geffen Records confirming that she is expected to rejoin KATSEYE in January 2027. “Having Sophia back with us is so special,” Daniela says. “We’re a family, so having everyone together again means a lot. I’ve missed sharing those moments with her, both onstage and behind the scenes.”
And while fans have gotten to know Daniela through KATSEYE, she’s eager to explore more opportunities outside the group, particularly in fashion and other creative projects. “I think there’s still so much of me that I want people to get to know!” she says. “I’d love to keep exploring different sides of my personality through fashion, music, and other creative projects. I love experimenting and stepping outside my comfort zone, so hopefully fans will get to see more of that side of me.”
THE MIX-AND-MATCH PICK
Lounge Lace Balconette Extreme Push-Up Bra
For those looking for extra lift, this $55 lace bra comes in three colors and cup sizes A through G.
EASY TO STYLE
Lounge ContourSoft Long-Sleeve Top
Part of Lounge’s ContourSoft collection, this long-sleeve top comes in three colors and sizes XS to XXL.
Fans can shop the looks featured in Daniela’s CAST. by Lounge campaign, which debuted Oct. 22, through Lounge’s official website. The campaign spotlights the British label’s lingerie and loungewear, including bras, leggings and matching sets, with availability varying by style.
