In 2020, executives have had to innovate everything from the creation to marketing of an album amid the ongoing pandemic. And now, as the coronavirus continues to force lockdowns and restrict gathering, they’ve also have had to innovate ways to safely celebrate their team’s successes.
Below, four execs reveal how they plan to enjoy Grammy nominations (and possible wins) while adhering to CDC guidelines.
“I love what the cast of Schitt’s Creek did for the Emmys when they all got really dressed up and watched the show together, celebrating their wins. It was so cute and sweet, yet sincere. Keeping the party small and outdoors is the key. Instead of the typical messy afterparty where there are a ton of random people hovering around, I actually appreciate being able to enjoy the evening with the people who really worked hard over the past year and contributed to the success of our artists and TaP Music.”
“I’m going to celebrate with my small core team, because we must adhere to the CDC guidelines. We don’t need a big party, just the right people around to celebrate with. Everyone must do their part in ensuring everyone remains healthy so that we can start returning to normalcy — and also bring the show back on the road.”
“The way we’ve been safely celebrating nominations has been opening something bubbly and then dreaming up plans while hanging on the porch. For afterparties, we tend to do something outdoors with a fire with our direct team (after all having negative COVID tests). We typically eat something casual like Shake Shack or tacos and there’s always tequila (and designated drivers). We also always try to find ways of adding personalized touches so that the people who have been on the journey with us feel appreciated.”
“A lot more petit comité. 2020 is definitely a year where less is more. We normally would bring all of the creators of a song or album together to celebrate, but this year there is definitely a lot more FaceTime and showing love via Instagram to the people who have been a part of the process.”
This article originally appeared in the Dec. 12, 2020, issue of Billboard.
