Reports say that Diddy is interested in acquiring BET Media Group amid reports that owner Paramount Global is exploring a sale of a majority stake in the asset. According to Variety, BET Media Group includes BET, BET+, VH1 — which was moved under the group in a restructuring at Paramount last November and BET’s production arm, BET Studios.
A source close to Diddy says that he is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.”
Another source reportedly claims that while the music icon has expressed interest in acquiring BET, he is not yet considered to be in talks with Paramount to purchase a majority stake. In addition, that source has alleged that Paramount is not yet in talks with anyone at this point in the process, but that many parties have expressed interest.
Last week, it was reported that Byron Allen and Tyler Perry were both interested in buying BET.
