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SZA is sizzling in the latest campaign for Kim Kardashian’s shapewear brand. The “Kill Bill” singer stars in SKIMS’ Fits Everybody underwear campaign, which launches on Wednesday (March 22).
“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in a statement.
“SZA’s honesty, confidence and dynamic energy are unparalleled,” said Kardashian. “She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign.”
The campaign launch coincides with the final stop on SZA’s SOS tour at The Forum in Los Angeles on Wednesday. To honor successful the tour run, the campaign will debut on billboards around The Forum and across the U.S. in addition to launching on digital and social platforms.
“SZA is a defining voice in popular culture today, a multifaceted artist who’s an inspiration to women everywhere,” said Jens Grede, Co-Founder & CEO of SKIMS. “We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.”
Shot and directed by SKIMS collaborator Greg Swales, the campaign features SZA in pieces from the size-inclusive, buttery-soft collection.
SKIMS has previously worked with Snoop Dogg, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Candice Swanepoel, and The White Lotus stars Beatrice Grannò and Simona Tabasco.
See more photos of SZA’s SKIMS’ campaign below.
