At the start of 2022, Yahritza y Su Esencia emerged as the buzzy regional Mexican music act every label wanted to sign. In a matter of months, the Washington state-based Martinez sibling trio went from a local band that sang at family parties to the future of regional Mexican with its sad, catchy sierreño songs, powered by Yahritza’s emotional vocals, Mando’s requinto and Jairo’s bajoloche.
By March 2022, after signing a deal with independent label Lumbre Music, Yahritza y Su Esencia released their official debut single, “Soy el Único.” It entered the Billboard Hot 100 at No. 20 and made Yahritza the youngest Latin performer to debut on the chart at just 15 years old. The act subsequently notched its first No. 1 on Regional Mexican Albums with its Obsessed EP, scored a Latin Grammy Award nod for best new artist and, by November, signed with Columbia Records in a partnership with Lumbre Music and Sony Music Latin. A worldwide deal with SESAC Latina soon followed.
All the while, Yahritza’s 25-year-old big brother, Mando — who had been living stateside as an undocumented person — and his team were working behind the scenes to sort out his immigration status in the United States. In need of an O-1 visa, Mando had to go to Mexico City and follow protocols to prove his eligibility. After spending most of his life living with his parents (who are originally from Michoacán, Mexico) and four siblings in Washington’s agricultural region of Yakima Valley, he was suddenly alone in an unfamiliar city, waiting for approval.
“It was a sacrifice, especially when I’m one of the main components of the band,” says Mando, who returned to the United States in April shortly after getting approved for a special visa reserved for individuals with extraordinary ability and achievement in their field. “We had to learn to record separately, something we had never done. It has always been all of us together in a studio.”
“I would write my music and wouldn’t know who to share it with,” says Yahritza, now 16. “He was a call away, but it wasn’t the same.” Adds 18-year-old Jairo: “We couldn’t do the things we used to do, which was practicing every day. That changed everything for us.”
The band members — managed by their oldest sister, Adriana Martinez — were influenced by their father and uncles’ own musical act, which Mando joined as a kid. Yahritza and Jairo later learned how to play instruments and would upload covers on TikTok, including their viral take on Ivan Cornejo’s “Está Dañada.” Yahritza then began writing her own songs — the first being the emotionally charged heartbreak track “Soy el Único,” which ultimately led to the formation of Yahritza y Su Esencia.
Ramón Ruiz, CEO of Lumbre Music, signed the trio soon after discovering the group last year on TikTok. He says his team’s top priority was to not let Mando’s visa application affect the band. “We were always working on what’s coming next,” he says. “It was hard because Mando is a big part of the production and Yahritza and Jairo depend a lot on Mando. I would try to help however I could, but they needed their big brother. He’s their role model; they look up to him so much.”
Mando’s status remained uncertain for nearly seven months. “I would remind [my siblings] that we needed to take things one day at a time,” Adriana says. “We’ve always believed God’s timing is perfect, so it was important to never lose faith and remember nothing can break the bond we have as a family, not even being separated.”
Now, with the O-1 secured, Mando is able to record and promote music in the United States, which Yahritza y Su Esencia have remained consistent with — as Yahritza and Jairo often traveled to Mexico to record. In the past few months alone, the act released “Inseparables” (with Cornejo), “Cambiaste,” “Nuestra Canción,” “No Se Puede Decir Adiós” and “Frágil” — a norteña, cumbia-tinged collaboration with Grupo Frontera produced by hit-maker Edgar Barrera.
“Regardless of the situation, we had to be releasing music for our fans,” says Mando. “We’d jump on FaceTime a lot, and that’s how we would make the song’s arrangements.” Yahritza would write in her room and then send music to Mando for his feedback. But when it came to recording the harmonies, she had to call him directly. “I needed him to show me because I still don’t know how to do that,” she says. “He would help me when he was home.”
“Them being together is what makes this so special,” says Julian Swirsky, senior vp of A&R at Columbia Records. “It was always about getting Mando home first and foremost, but the group was fired up. We had a Zoom call on New Year’s Eve to talk about new music because they wanted to get set up for the new year.”
The first thing Mando did once his visa was approved at the end of April was travel home to Washington, where he surprised his parents at a family gathering by popping up behind them as they were taking a photo. “My mom yelled when she saw me and started to touch my face to see if I was real,” Mando says. “That’s when it hit me.”
With a new album in the works and a long-awaited U.S. tour slated for the second half of the year, Yahritza y Su Esencia are finally poised to reach their full potential — just when Mexican music continues to grow exponentially, with the act helping usher in a new era for the legacy genre. In May, “Frágil” cracked the Hot 100. And on the Billboard Global 200, it is among a handful of regional Mexican songs that are surging, as the genre now makes up nearly 10% of the entire chart.
“What happened to us had to happen,” says Jairo, “and it changed us.” Adds Yahritza: “Before, we would fight and disagree on small things. We shouldn’t even be caring about that; all we should care about is that we’re back together.”
This story originally appeared in the June 3, 2023, issue of Billboard.
