Don’t shake it off on Election Day. No, Taylor Swift wants fans to head to the polls instead on Tuesday (Nov. 7).
Playing off a lyric from her 2014 Billboard Hot 100 No. 1 hit “Shake It Off,” the pop superstar shared a message on her Instagram Stories to remind Swifties of their civic duty. “Voters gonna vote!” she began her message to her 275 million followers. “If you are registered to vote in Colorado, Kentucky, Maine, Mississippi, New Jersey, New York, Ohio, Pennsylvania, Texas or Virginia, it’s time to use your voice.”
She also encouraged voters to be informed before arriving. “Find out what’s on your ballot before you arrive to the polls by visiting Vote.org.” Her link takes followers to Vote.org’s See What’s on Your Ballot tool, which gives voters a preview of what will be on their ballots.
The 12-time Grammy winner’s latest Instagram Story is part of an ongoing partnership she has with Vote.org, a non-profit, non-partisan voter registration organization that aims to increase voting behavior and reach underserved and underrepresented voters.
“Taylor Swift is one of the busiest people in the world, but she always has time to stand up for democracy, use her own voice and encourage her fans and followers to use theirs. We’re so grateful for her continued partnership with Vote.org,” said Andrea Hailey, CEO of Vote.org in a statement. “Her posts have created huge spikes in traffic to our website, resulting in tens of thousands of new registrations — and that’s just this year. … We’re thrilled that Taylor consistently uses her massive platform to encourage voting as an ongoing practice, not just something that people should do once every four years.”
According to Vote.org, after Swift urged fans to register to vote on National Voter Registration Day in another September post, the site received close to 40,000 new voter registrations.
The “Anti-Hero” singer, whose “Is It Over Now? (Taylor’s Version) (From the Vault)” from 1989 (Taylor’s Version) currently sits atop the Hot 100, is the lead finalist for the 2023 Billboard Music Awards with 20 nods. The BBMAs will stream Nov. 19 via BBMAs.watch, as well as on Billboard and the BBMAs social media accounts.
