Tyler, The Creator is fulfilling one of his childhood dreams with the debut of his own Louis Vuitton collection.
After revealing he was tapped to head his own capsule by mentor Pharrell Williams (who is the men’s creative director at LV), last month, the colorful men’s spring 2024 collection officially arrived on Thursday (March 21).
Tyler celebrated the launch of his landmark LV collaboration by releasing a two-minute trailer showcasing the work it took him to get to this point.
The comical clip finds the Grammy-winning rapper lugging an oversized 35mm SLR camera into the studio before getting it in position to snap some shots of his designer garments on Louis Vuitton models. After hustling around the venue, he discovers there’s nobody else left to help him in the studio. “Where is everybody? F–k,” he shrieks.
Dubbed the “Craggy Monogram,” the posh capsule includes an array of items that Tyler himself would sport, whether that be a baby blue V-neck knitted vest, pastel shoes or Bermuda shorts.
Tyler has a keen eye for accessories (a $200 pocket square for example), and he didn’t hold back with his LV debut. There’s a collectible cereal bowl, as well as a leather golf bag with a Damier towel and club head covers for those hitting the links. There’s even one piece that comes equipped with a chess set for those who are ready to sit down for a game at any time.
“P has always left a door open for me, but I still can’t believe this one,” Tyler said in a statement about the massive opportunity.
“Tyler has been my close friend and collaborator for years and we’ve always connected on music and design,” Pharrell told GQ last month. “This collaboration is unique to Louis Vuitton because it’s a natural extension of our LVERS philosophy, building on our network of incredible artists and creatives. There are so many elements specific to Tyler built into these pieces and it’s been inspiring to see him hone in on his craft and collaborate with him for this Spring collection.”
Shop the collection on the Louis Vuitton website and watch the clip below.
