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Back to velour! Juicy Couture is making a comeback.
If you were around during the early millennium, then you’re probably already familiar with the Juicy Couture tracksuit’s first run. From Beyoncé to Jessica Simpson, it seems like every star had at least one velour tracksuit on deck, and for celebs like Paris Hilton, Juicy Couture became a lifestyle.
In fact, Hilton still loves wearing comfy tracksuits and she’s not alone, Mel B was spotted wearing a Juicy Couture tracksuit last year.
Despite ruling over much of the early millennium, by around 2014, the velour tracksuit fell out of the style spotlight. With help from TikTok, Juicy Couture’s legendary tracksuit is officially hot again and Gen Z rap girlies like Sexyy Red and Latto have rocked the trend.
But Juicy Couture didn’t start with athleisure wear. The LA lifestyle brand, founded by best friends Gela Nash and Pamela Skaist-Levy in the 1997, was initially created for maternity wear under the name Travis Jeans before changing its name.
The focus of Juicy Couture was “casual luxury,” according to the founders. “Really amazing clothes that you could wear every day,” Skaist-Levi said in a 2015 interview alongside Nash. “First we designed a sexy V-neck T-shirt and that really took off, so we made it in 26 different colors. We manufactured everything in Los Angeles, which was a big part of our success. It turned out to be very profitable because LA was our backyard.”
How did the Juicy Couture’s tracksuit become so popular? We can thank Madonna for debuting a custom Juicy Couture tracksuit back in 2001. After the Material Girl wore it out, the tracksuit started popping up everywhere with celebs like Britney Spears and Jennifer Lopez sporting velour.
Besides tracksuits, Juicy Couture designs dresses, jumpsuits, swimwear, jewelry, purses and more.
See below for a roundup of Juicy Couture tracksuits to buy online.
The OG Bling Velour tracksuit is a throwback to the original design. The top and bottoms are sold separately and available in a dozen colors including the classic hot pink, brown, red, black, mint, jade green, and various shades of blue. Sizes range from XS up to 3X.
The tracksuit features a zipper hoodie and drawstring pants (with pockets) showcasing the brand’s bedazzled “Juicy” logo on the back. The OG Bling Velour Hoodie retails for $119, the pants retail for $99, the shorts are $69.
You can find Juicy Couture tracksuits at Juicycouture.com and major retailers such as Macy’s, Tilly’s and Finish Line.
Juicy by Juicy Couture, a more affordable offshoot of the brand, is available exclusively at JC Penney.
The velour tracksuit includes a hooded, zipper jacket with matching pants. The collection jacker above features an embroidered logo on the chest of the jacket and the front pocket of the pants.
Juicy by Juicy Couture retails for $49-$59. Use code NEWLOOKS to save up to 44% off.
If you’re looking for vintage Juicy Couture tracksuits, you can cop them on sites like Etsy and eBay.
For more fashionable finds, read our roundups on the coolest platforms heels, cozy slippers that won’t break the bank and stylish Uggs.
