Tokischa will launch her own record label called SOL under a new global partnership with Warner Music Latina, Billboard can exclusively announce today (May 23).
The Dominican artist (born: Tokischa Altagracia Peralta Juárez) will release her own music and sign new artists under the new deal that’s in partnership with her manager (and SOL co-founder) Angelica Piche within WML and supported by Atlantic Records.
“We are thrilled to launch SOL, a label that will be a home for misunderstood artists,” Piche, who’s in charge of the project’s development, said in a statement. “It’s very important for us to give a voice and a space to people who, like us, started from scratch.”
Both teams at WML and Atlantic are excited to form part of Tokischa’s new career era.
“She is an artist who takes counterculture to its highest and best expression. It is a privilege to help expand her global impact and support her limitless creative vision,” adds Alejandro Duque, Roberto Andrade Dirak, and Natalie Cotton of the Warner family.
Since kicking off her music career in 2018, the 28-year-old artist has shined with her groundbreaking and unapologetic music, bringing to the forefront the Dominican Republic’s thriving local underground scene, known as “el bajo mundo.”
“For me, when I feel free is when I’m myself,” she previously expressed during the women on the rise panel at the 2022 Billboard Latin Music Week. “For me, freedom is to feel comfortable with what surrounds me, with what I do, to feel unique. To feel special and loved by myself because one of the steps toward freedom is self love, and if I love myself and understand and know myself, and know what I need, I know where I’m going to walk and how I’m going to do it.”
With the new partnership, Warner Music Latina—alongside its international team and record labels—aims to introduce Tokischa’s “music to fresh audiences, bolstering her presence across diverse countries and cultures, and ultimately establishing her as a true global star,” noted the press statement.
