Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
This week: The Marias score a breakout hit with help from a superstar cosign, Bossman Dlow makes approximately his 73rd Trending Up appearance of 2024 and Surf Curse are back with another new hit from the decade prior.
Marias Put Internet on “Notice” With Help From Billie Eilish
It’s been one of the feel-good stories about one of the feel-bad hits of the year. indie-pop favorites The Marias, who song in both English and Spanish and previously made the Hot 100 in 2022 as guests on the dreamy “Otro Atardecer” from Bad Bunny’s blockbuster Un Verano Sin Ti album, have seen their “No One Noticed” slowly get massive on TikTok over the past few months, with audiences finding the sighing summer-bummer anthem (especially the “Come on, don’t leave me it can’t be that easy, babe/
If you believe me I guess I’ll get on a plane” breakdown section) invaluable in soundtracking their seasonal sadness. Among the more high-profile of those fans: alt-pop superstar Billie Eilish, whose July 17 posting on her IG stories of her singing along to the song helped accelerate its viral velocity.
For the chart week ending July 18, the song scored 1.5 million official on-demand streams, according to Luminate. But following the Eilish share, the song has grown between 10 and 30 percent in streams in each of the six weeks since — reaching 4.7 million for the week ending Aug. 29, a 223% gain in total. The song has since climbed to No. 12 on Billboard‘s Hot Rock Songs chart and even jumps 13-6 on this week’s Bubbling Under Hot 100, getting that much closer to joining the four still-charting hits from Billie’s own Hit Me Hard and Soft on the Hot 100 proper. — ANDREW UNTERBERGER
Bossman Dlow Adds Another Hit to His Arsenal with Luh Tyler’s “2 Slippery”
Another week, another hit for Bossman Dlow, one of 2024’s biggest breakout stars. The Florida rapper has previously appeared in the column this year, and he’s back again as the featured artist on “2 Slippery,” a Luh Tyler song that’s picking up steam on streaming.
According to Luminate, “2 Slippery” earned over 4.5 million streams during the week of Aug. 23-29. That marks a whopping 82% increase from a month ago (July 25-Aug. 1), during which the song pulled around 2.48 million streams. Streams for “2 Slippery” have increased ebery week for the past month, with the biggest increase coming last week. That 4.5 million figure was a 42.3% increase from the 3.17 million streams the song pulled the week prior (Aug. 16-22).
TikTok has unsurprisingly been the song’s biggest source of traction. A trend giving recognition to the “big dawgs” among us – more specifically, men whose height starts with a “6” and weight starts with a “2.” Users who fit that description film themselves mouthing these lyrics from Bossman Dlow’s verse: “Tired of fuckin’ with them lames, come fuck with some bosses, baby/ She don’t want no puppy, she want a big dog.” On TikTok, the official “2 Slippery” sound boasts over 38,200 posts, with other popular clips including footage of NBA star Anthony Edwards jamming to Dlow’s music, workout videos, and strolling videos from various Black Greek letter organizations.
“2 Slippery” is the latest single from Luh Tyler’s new Mr. Skii LP, which recently entered the Billboard 200 at No. 197, marking his first appearance on the chart. — KYLE DENIS
A Surf Blessing and a Surf Curse: Band Scores Second Viral Hit With Second Five-Plus-Year-Old Song
Indie surf rockers Surf Curse first made national noise in 2020, when their song “Freaks” became one of the most popular sounds on TikTok during the early days of the COVID pandemic. By that point, the song was already nearly a decade old — having originally been released on their 2013 album Buds — and despite signing to major label Atlantic in 2021, subsequent 2022 LP Magic Hour failed to produce another streaming hit near the level of “Freaks.” In 2024, however, the band finally has a second hit on its hands — and of course, it’s once again from the pre-pandemic era.
“Disco” is a little newer than “Freaks” was when it took off, at least, having originally dropped in 2019 as lead single to the band’s third album Heaven Surrounds You. But the song has really taken off in the past month, once again thanks to TikTok, where “Disco” has (appropriately) caught on as a dance challenge. No mirrorballs or bell bottoms needed for this one, however: Users instead use the song’s new-wavey chorus to soundtrack clips of them and a partner throwing their arms in different directions in tandem to the refrain’s staccato first half, then doing a kind of twist together as the full groove kicks in, before repeating the steps.
The challenge has helped “Disco” explode on streaming, as the single pulled 2.8 official on-demand U.S. streams for the tracking week ending Aug. 29 — up 351% from three weeks earlier. The band can at least take heart now that it’s not too late for one of the cuts from Magic Hour to have a big moment of its own; they may just have to wait for the early 2030s. — AU
