Warner Music Latina has inked an exclusive partnership with Street Mob Records, the indie label founded by Fuerza Regida’s frontman Jesús Ortiz Paz (a.k.a. JOP).
Through the alliance, Street Mob Records’ artists Armenta, Clave Especial and Calle 24 will join the Warner Music Latina roster to “elevate these trailblazing acts to global stardom, while accelerating the evolution of Mexican and Latin music, ensuring its lasting impact,” according to a press release.
“Partnering with Warner Music is a powerful validation of what we’ve been building at Street Mob Records,” Ortiz Paz said in a statement. “It’s a testament to our artists, our team, and the culture we represent. We’re not just signing a deal; we’re creating a legacy that will inspire future generations of artists and entrepreneurs.”
The Mexican-American hitmaker launched the West Coast-based Street Mob Records in 2018, which has served as an incubator of new regional Mexican music talent, and the three acts that are part of the deal represent some of Street Mob’s most promising talent.
Calle 24, led by Diego Millán from Chihuahua, Mexico is known for songs like “Qué Onda” in collaboration with Fuerza Regida and Chino Pacas, as well as “Apaga El Cel” and “Juré Venganza.” Hailing from Salinas, Calif., Clave Especial stands out for the group’s unique blend of traditional and modern sounds in songs like “Rápido Soy” and “No Son Doritos.” Meanwhile, Armenta from Sinaloa, Mexico, is a renowned producer and songwriter who has contributed to hits by Fuerza Regida like “Bebe Dame,” “Ch y la Pizza” and “Harley Quinn.”
“This collaboration with Street Mob Records is a monumental step forward in our mission to strengthen our Música Mexicana Division,” added Roberto Andrade Dirak, managing director of Warner Music Latina. “Street Mob Records has proven to be a key player in this vibrant industry, and we are excited to amplify the voices of their incredible artists on a global scale.”
“We are proud to welcome them to the Warner Music family and are committed to providing the support and resources they need to reach new heights,” said Tomás Rodríguez, president of Warner Music México & Mexican music.
Street Mob Records was represented in the deal by Walter Mosley of Mosley & Associates.
Jesús Ortiz Paz is set speak at the 35th anniversary Billboard Latin Music Week, which will feature exclusive panels, conversations and performances by Latin music’s biggest stars. Tickets are available now at BillboardLatinMusicWeek.com.
