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“Hot Girl Holidays” are here! Megan Thee Stallion is bringing the heat for True Religion’s 2024 holiday campaign released on Tuesday (Oct. 22).
“Working with True Religion is such a full-circle moment,” the Grammy winner said in a statement. “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”
The Houston rapper models True Religion’s holiday collection of jeans, tops and jackets showcasing the brand’s signature horseshoe logo embellishment.
“We’re very excited to partner with Megan Thee Stallion for this incredible campaign,” said True Religion CEO Michael Buckley. “She’s the absolute perfect face for our women’s business right now, which is seeing double digit growth [versus] last year.”
Megan stars in the “Where Holiday Wishes Come True” campaign alongside Atlanta rapper Hunxho. In addition to fronting the campaign, which launches in stores today and will be featured across billboards, social media and paid audio platforms, both rappers will share their favorite looks for the season on True Religion’s website and social media.
“Megan Thee Stallion who is hotter than hot right now but also, a ‘true’ fan which makes this a milestone moment for the brand,” added Kristen D’Arcy, chief marketing officer at True Religion. “I know that our loyal customers will love everything this campaign stands for. And with a diverse, 360-degree approach that includes tons of surprise and delight behind-the-scenes content, we’re confident that many new customers will have a chance to discover the brand as well.”
Additionally, Megan and her Pete & Thomas Foundation are partnering with True Religion for “Where Wishes Come True,” a community-driven holiday gift giveaway for those in need. The event will be held later this year.
Megan is no stranger to giving back. The “Hiss” rapper was honored for her philanthropy during the 18th annual Golden Heart Awards in New York City on Monday (Oct. 21).
Beyond philanthropy and fashion, the Houston Hottie is dropping a deluxe edition of her album, Megan: Act II, on Friday, and a documentary, Megan Thee Stallion: In Her Words, premiering on Prime Video on Oct. 31.
Shop new arrivals from True Religion’s holiday campaign here.
