Rising Puerto Rican rapper Clarent has signed a global recording deal with Warner Music Latina, the company tells Billboard.
The signing comes on the heels of Clarent’s success with the single “IA” alongside Puerto Rican urban artist Mora. The track has amassed more than 40 million streams on Spotify alone and topped Spotify’s Top 200 chart in Spain.
Born in Caparra Terrace, San Juan, Clarent (real name Fabián Cartagena Torres) began putting out music independently just last year. Since then, he’s amassed millions of streams thanks to tracks that sound raw and real and connected to life on the streets. His song “Traqueto” alongside iZaak has nearly 26 million streams on Spotify, while his solo track “Enzacio” has nearly 14 million.
“Ready for this new season — big thanks to the Warner fam for keeping it real. This is where boys become men,” said Clarent in a statement.
“We are thrilled to partner with Clarent and his team to help build on his unique vision and take his career to new heights,” said Alejandro Duque, president of Warner Music Latin America. “Clarent is a perfect example of how genres get disrupted and authentic sounds emerge and pave new roads in music.”
Signing Clarent was a months-long process for Warner, added Roberto Andrade, MD of Warner Music Latina. “This isn’t just another record deal — this is an alliance,” he said in a statement. “We crafted a partnership out of months of mutual understanding, collaboration, and shared vision.”
Andrade and Duque worked closely with Clarent and his manager, Jonniel (Jadiel Nuñez Olivera) of Rythmz51, on the deal. On Dec. 13, Clarent is releasing a new track under Warner titled “Babayaga,” a moody trap song.
“Shoutout to the team at Warner Music Latina for believing in this vision and backing us all the way,” said Jonniel. “This is just the kickoff to something amazing. Clarent’s got that raw, undeniable talent, and I’m stoked to be on this journey with him.”
