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SKIMS has tapped K-pop star Rosé for its latest Valentine’s Day campaign.
Following Lana Del Rey’s dreamy collection last year, the SKIMS Valentine’s Day Shop introduces an expanded offering of classic romance intimates and loungewear filled with delicate lace, heart motifs and bold color palettes. Right in time for the holiday, the new collection will make for the perfect Valentine’s Day gift for your partner. Shop the new campaign here.
The Rosé campaign is love at first sight. Photographed by Carin Backoff, the shoot features the “APT.” singer showcasing stunning pieces, including a velvet slip dress and a lace-trimmed pajama set.
“Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
Rosé has been on an incredible hot streak as of late. Her debut studio album, Rosie, made history, debuting at No. 3 on the Billboard 200 and marking the highest-charting album by any Korean female soloist. With her hit single “APT.” with Bruno Mars, she became the first Korean female artist to crack the Billboard Hot 100 top five and has held the No. 1 spot on the Billboard Global 200 chart for over 11 weeks.
“Every SKIMS campaign is designed to be iconic, and Rosé embodies that perfectly,” adds SKIMS founder Kim Kardashian. “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun and full of personality, and Rosé captured that beautifully.”
The SKIMS Valentine’s Day collection is available to preview now at Skims.com, with the collection available to purchase online and in-store starting Thursday. Shop our favorite pieces below.
SKIMS Heart Scoop Bralette
