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Tate McRae’s 2025 is off to a roaring start.
Fresh off the release of her new single and music video for “Sports Car,’ McRae has been announced as the newest face of Neutrogena, the popular drugstore beauty brand. As part of her partnership, the Canadian singer will help promote Neutrogena’s “Hydro Boost” collection, which celebrates its 10th anniversary this year.
Neutrogena’s Hydro Boost’s Water Gel is one of the brand’s top-selling facial moisturizers, with a powerful hyaluronic acid formulation that helps to hydrate and brighten skin. The brand says one jar of its Hydro Boost Water Gel is sold every two seconds around the world. The best part: it’s on sale for under $20 right now at Amazon.
Just like McRae, we’ve personally been using the Hydro Boost moisturizer for years and it’s been a lifesaver for our sensitive skin, helping to restore balance and texture, while leaving a dewy (but not oily) complexion. Its small size makes it travel-friendly too, and the formula is great for using day and night. The 21-year-old McRae calls Neutrogena Hydro Boost her “must-have secret to juicy skin.”
“I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young,” she says in a release. “What I love about this campaign is how real it feels. We’ve all been there—those moments where your brain just won’t stop spiraling, and the last thing you need is the overthinking messing up your skin. That’s why I’m obsessed with Hydro Boost,” she explains. “It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work.”
As the brand’s new Global Ambassador, Neutrogena says McRae will be featured in TV, social and digital campaigns to help promote their “Beauty to a Science” motto, which demonstrates the extensive dermatologist testing Neutrogena products go through before they hit store shelves. No stranger to being interviewed, McRae will appear in a campaign video alongside Neutrogena Global Innovation Partner, Dr. Muneeb Shah, to talk about how stress and overthinking can affect skin.
“By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation,” says Andrew Stanleick, Kenvue’s President of Skin Health & Beauty in North America, Europe, Middle East, and Africa. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
McRae’s new Neutrogena partnership comes as she prepares to release her third album, So Close to What, and hit the road for a world tour this spring.
You can shop all of McRae’s Neutrogena Hydro Boost products here.
