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After being named Ray-Ban’s first-ever creative director back in February, A$AP Rocky has finally unveiled his debut sunglasses collection.
The capsule, called the Blacked Out collection, blends classic elements with bold and modern influences. The three frames: Mega Wayfarer, Mega Clubmaster & Mega Balorama will feature gold-plated details, brand-new ultra-black lenses, and a personalized “tattoo” style AWGE logo on the temple tips. Rocky’s signature AWGE branding makes its way onto the glasses custom case as well, which is made to look like a stack of $1,000 AWGE bills with the rapper’s face on the top.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky said in a statement. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
The announcement of Rocky becoming Ray-Ban’s first-ever creative director came fresh off the heels of him celebrating a not guilty verdict in a recent shooting trial, as well as, Rihanna‘s 37th birthday. During his trial, the Harlem rapper teased the partnership by sporting the the Mega Wayfarer, the Mega Clubmaster and other classic Ray-Ban styles to the courthouse.
“Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator,” says Ray-Ban president Leonardo Maria Del Vecchio. “His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
Fans can now get their hands on all three pairs of the Blacked Out collection available on Ray-Ban.com. Each style of sunnies are priced at $266. Shop below.
